“Did I Say That Out Loud?” Podcast
Missed an episode of “Did I Say That Out Loud?” with Stu Eddins and Mariah Tang? No problem—catch up right here. We bring fresh insights from the frontlines of digital strategy, plus bold opinions and trending topics. There’s plenty for higher ed and healthcare marketers to explore!
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S3, E2: Why Site Search Is Crucial to Digital Strategy, with Chris Pace
November 6, 2026 Season 3, Episode 2 Site search is what makes or breaks a user’s journey when they land on your website. Especially for patients who are sick or seeking care for a loved one—just make it easy! Chris Pace of SearchStax discusses why site search matters so much in the AI search era…
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S3, E1: How to Leverage Your Podcast for Community Engagement
October 23, 2026 Season 3, Episode 1 What’s it take to create a higher ed podcast your community wants to engage with? It’s no small feat … but it starts with great stories, fearless students, and trust from your campus stakeholders. Matt Thompson and Sarah Dias, two of the leaders behind the What’s Up Warriors?…
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S2, E20: Leverage Content Audits to Win at Zero-Click Search, with Brian Beaupied
October 9, 2026 Season 2, Episode 20 Discoverability starts with clear, differentiated, and answer-driven content. And how do you find the gaps to fill? Through a user-centric, SEO/AEO-focused content audit. Brian Beaupied shares how Oakland Community College leverages their audit findings to achieve clickless search visibility. Brian Beaupied is the SEO & Web Content Manager…
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S2, E19: Marketing + Admissions = Higher Ed Magic, with Carrie Phillips
September 25, 2026 Season 2, Episode 19 When marketing and admissions team up in higher ed, magic happens! Carrie Phillips, Ed.D, APR, shares how to make inroads on this strategic alignment. Dr. Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, where she leads strategic marketing, communications,…
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S2, E18: Look Through Every Lens: What Accessibility REALLY Means, with Hillery Shay
September 11, 2026 Season 2, Episode 18 Optimizing for accessibility in healthcare goes far beyond updating the website—it should include every touch point of care, both digital and in person. Hillery Shay discusses her team’s unique perspective on accessibility and their innovative plans to enhance the care experience at Children’s Minnesota. Hillery Shay joined Children’s…
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S2, E17: How to Sharpen Your Soft Skills in the AI Era, with Tracy Clemons
August 21, 2026 Season 2, Episode 17 Even with its speedy text synthesis, AI can’t tell a story like a human marketer can. Tracy Clemons sits down with Mariah Tang to discuss tips for honing your soft skills in the AI era, how TSU’s Studio 1927 gives students real storytelling experience, and why he believes…
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S2, E16: Extreme Transparency + Fun = Enrollment Success, with Evan Kropp, Ph.D.
August 7, 2026 Season 2, Episode 16 What’s the key to enrollment success? Dr. Evan Kropp shares the secret sauce for the University of Florida Distance Learning’s graduate program success. See how his team right-sizes their student capacity and keeps alumni super-engaged in an era of enrollment cliff-related challenges. Listen to Episode Let’s talk You…
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S2, E15: Data, Not Drama! Adult Learner Marketing Success, with Tasha Hussain Black
July 24, 2026 Season 2, Episode 15 Higher ed marketing campaigns without the drama? Yes, please! Tasha Hussain Black of Owens Community College and Lisa Starkey-Wood from Stamats talk through a savvy pathway to secure funding for an adult learner campaign and surpassed expectations with a focused, agile campaign plan. Listen to Episode Let’s talk…
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S2, E14: How to Rock (& Measure) Social Media Storytelling
July 10, 2026 Season 2, Episode 14 In today’s fast-paced, often skeptical social media environment, storytelling has never been more important in healthcare and higher ed marketing. Amira Butler, Senior Social Media Strategist at UT Southwestern Medical Center, joins Mariah Tang to discuss tips for shaping authentic stories, earning the trust of subject matter experts,…