“Did I Say That Out Loud?” Podcast
Missed an episode of “Did I Say That Out Loud?” with Stu Eddins and Mariah Tang? No problem—catch up right here. We bring fresh insights from the frontlines of digital strategy, plus bold opinions and trending topics. There’s plenty for higher ed and healthcare marketers to explore!
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S2, E14: How to Rock (& Measure) Social Media Storytelling
July 10, 2026 Season 2, Episode 14 In today’s fast-paced, often skeptical social media environment, storytelling has never been more important in healthcare and higher ed marketing. Amira Butler, Senior Social Media Strategist at UT Southwestern Medical Center, joins Mariah Tang to discuss tips for shaping authentic stories, earning the trust of subject matter experts,…
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S2, E13: How to Personalize Higher Ed Marketing for High Schoolers, feat. Kevin Cooper
June 19, 2026 Season 2, Episode 13 Communicating with your own teens about their education is hard. How about messaging to OTHER people’s kids about the academic opportunities that await after high school?! Kevin Cooper, founder of go Prep, a tutoring firm in Texas, discusses how to personalize higher ed marketing for Gen Z and…
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S2, E12: Jeff Ebbing on Why You Should Join that Running Group at Your Next Conference!
June 5, 2026 Season 2, Episode 12 If “crunning” is crying while running, is “crmarketing” crying while marketing? Jeff Ebbing, Director of Marketing at Southeastern Community College, talks with Mariah about why he joins (and often leads) the morning run groups at conferences and how the sport has taught him resilience and SMART goal-setting—on the…
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S2, E11: How to Build Real Connections with Rural Communities, feat. MacKenzie White
May 22, 2026 Season 2, Episode 11 Anyone with lungs can get lung cancer. MacKenzie White and the End Lung Cancer Now team are committed to spreading this message throughout Indiana. See how her team forms authentic, trustworthy connections with rural Hoosiers, including a mobile screening unit, digital storytelling, and a cool entry in the…
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S2, E10: How to Use AI as a Connector, with John McLoughlin
May 8, 2026 Season 2, Episode 10 There’s a lot of talk about the divisive uses of AI. But the tech can also become a fantastic connector! John McLoughlin gives Stu and Mariah the scoop on how NYU School of Professional Studies uses AI to personalize the student experience from info-seeking through prospect conversion. Listen…
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S2, E9: Crush Your Direct Mail Campaign, with Justin McDonald
April 17, 2026 Season 2, Episode 9 Print is the gift that keeps on giving. Even today, when direct mail has become a novelty for young people. Justin McDonald, Director of Sales and Marketing at Cedar Graphics in Cedar Rapids, IA, shares insider tips on how to create innovative, data-driven print campaigns and why “lumpy…
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S2, E8: How to Stand Out in Higher Ed Marketing, with Patrick Stone
April 3, 2026 Season 2, Episode 8 Your [journey] [career] [story] starts here. Sound familiar? It’s tough to make your brand stand out in the saturated world of community college marketing. Patrick Stone shares insider info on the plusses and panic of taking big marketing risks and the surprising benefits of loosening the reins. Listen…
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S2, E7: Why Blogs Work for Higher Ed with Allison Turcio
March 20, 2026 Season 2, Episode 7 Blogs work for higher ed—especially when it comes to AI search visibility. On this episode of Did I Say That Out Loud, Allison Turcio reveals how Siena University leverages content marketing best practices to win at SEO. Listen to Episode Let’s talk You have questions, we have answers.…
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S2, E6: Erika Heald: Now’s the Time to Write Your Book!
March 6, 2026 Season 2, Episode 6 Time? Accountability? Focus? What’s holding you back from writing that marketing book? Erika Heald, author and B2B content strategy expert, says NOW is the time to publish your first book. Get tips on how she became a published author in a tough market, and how you can, too. …