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Stamats creates business value by building strong and enduring relationships between companies and their customers.

Articles, General, Higher Ed

Sender’s Remorse: How to Recover When Student Messaging Goes to the Wrong Audience

November 30, 2022

- If you have been in marketing and communications long enough, you have undoubtedly sent a beautifully crafted message to the wrong audience. Colleges and universities across the U.S. have experienced ...

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Articles, General, Higher Ed

Refining Email Messages for Dual-Enrolled Students

November 22, 2022

- The dual-enrolled audience data set is a tripping hazard in higher ed communications. There may be times when it makes sense to send recruitment messages to freshmen or “just starting ...

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Articles, General, Higher Ed

Drinking from a Fire Hose? 5 Tips to Manage Higher Ed Marketing with a Lean Team

November 21, 2022

- For the decade prior to joining Stamats, I was part of a very slim, hybrid higher ed communications and recruitment team, which was embedded in the admissions department. Shortly after ...

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Articles, General, Higher Ed

Communication Timing: Send Students the Right Recruitment Message at the Right Time

November 17, 2022

- The enrollment funnel is a roadmap to understanding what or how to schedule communications. What you send to Leads is generally not appropriate messaging for Applicants, and messages for Applicants ...

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