Stamats creates business value by building strong and enduring relationships between companies and their customers.
Sender’s Remorse: How to Recover When Student Messaging Goes to the Wrong Audience
November 30, 2022- If you have been in marketing and communications long enough, you have undoubtedly sent a beautifully crafted message to the wrong audience. Colleges and universities across the U.S. have experienced ...
Read More >Refining Email Messages for Dual-Enrolled Students
November 22, 2022- The dual-enrolled audience data set is a tripping hazard in higher ed communications. There may be times when it makes sense to send recruitment messages to freshmen or “just starting ...
Read More >Drinking from a Fire Hose? 5 Tips to Manage Higher Ed Marketing with a Lean Team
November 21, 2022- For the decade prior to joining Stamats, I was part of a very slim, hybrid higher ed communications and recruitment team, which was embedded in the admissions department. Shortly after ...
Read More >Communication Timing: Send Students the Right Recruitment Message at the Right Time
November 17, 2022- The enrollment funnel is a roadmap to understanding what or how to schedule communications. What you send to Leads is generally not appropriate messaging for Applicants, and messages for Applicants ...
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