Marketing experts. Storytellers. Innovators. We identify stories that motivate action, building experiences that drive results.

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Stamats creates business value by building strong and enduring relationships between companies and their customers.

Articles, Brand, General

Brand Salience: Beyond Brand Awareness

July 16, 2021

- Brand awareness has always been the holy grail for marketers. And while awareness is certainly critical, brand salience goes one step further and turns thought into action. Brand salience is ...

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Articles, General, Higher Ed

Assessing and Responding to Vulnerability

July 9, 2021

- This is the first of a multi-part series on institutional vulnerability. In this blog I review some of the characteristics that define or predict institutional vulnerability. Subsequent blogs suggest potential ...

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Articles, General, Higher Ed

When Lean Management Turns Mean

July 7, 2021

- Colleges have a long history of ransacking the latest management bestsellers in a hunt for new ideas to help survive challenging times. Of the myriad ideas in play, one in ...

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Articles, Digital, General

After a Cyberattack: Communication Best Practices

June 24, 2021

- It’s a common refrain in the world of cybersecurity: There are only two types of organizations: those that have been hacked and those that don’t know it yet. While that ...

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