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What Is Governance & Why Is It Important?
July 6, 2022- How do colleges and universities keep their content fresh and up to standard? It’s all about governance. But what is governance and why is it important? Governance is an agreed-upon ...
Read More >Getting the Most Bang from Your Market Research Dollar
August 11, 2022- One of the best ways to make the case for more market research is to fully utilize existing research. With this goal in mind, I have a handful of ideas ...
Read More >10 Tips To Get the Most Out of Your Campus Photography
July 20, 2022- Great campus photography conveys your brand experience in a way words alone just can’t. Building your photo bank doesn’t have to be difficult. As higher ed experts, we understand the ...
Read More >“Must Reads” for the Savvy Marketer
July 12, 2022- Face it, most of us don’t have time to wade through all the articles, blogs, and books that cross our path. This week I’d like to share an annotated list ...
Read More >10 Tough Research Questions You’ve Likely Never Asked, But Should
July 8, 2022- Most of us are comfortable using research to guide strategy. In fact, we frequently ask why students attend or donors give, or determining how much it costs to recruit a ...
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