Hastings College

Brand new site and increased enrollment? Hastings Does That.

270

Enrollment Prior to Launch

407

First Year After Launch

429

Second Year After Launch

59%↑

Increase Over Two Years

Hastings College is a private liberal arts college located in Hastings, Nebraska. Faced with declining enrollment, the college had to take a closer look at its overall brandespecially its recruitment messaging and website. 

Lacking visual appeal, the site didn’t communicate compelling, differentiating reasons to choose Hastings. Further, it was not organized around prospects’ needs and was not mobile friendly.  

With the next recruitment cycle just around the corner, Hastings needed an accelerated site overhaul. 

Stamats partnered with Hastings to conduct an ambitious site makeover that would be complete in time for the next recruitment cycle.  

We identified and implemented three key site components:  

  • Distinctive messaging centered around the theme, “Hastings Does That” 
  • User-centered architecture to customize the experience 
  • A vibrant interface 

We developed: 

  • A new information architecture 
  • A beautiful, responsive design to promote user engagement and relevancy 
  • Accessible templates  

All content was then migrated to the new design—on time and on budget. 

Enrollment at Hastings has reached record highs. 

Hastings is now well-equipped with an engaging website that serves as a powerful recruitment and brand-building tool.

  • The Challenge

    Hastings College is a private liberal arts college located in Hastings, Nebraska. Faced with declining enrollment, the college had to take a closer look at its overall brandespecially its recruitment messaging and website. 

    Lacking visual appeal, the site didn’t communicate compelling, differentiating reasons to choose Hastings. Further, it was not organized around prospects’ needs and was not mobile friendly.  

    With the next recruitment cycle just around the corner, Hastings needed an accelerated site overhaul. 

  • The Project

    Stamats partnered with Hastings to conduct an ambitious site makeover that would be complete in time for the next recruitment cycle.  

    We identified and implemented three key site components:  

    • Distinctive messaging centered around the theme, “Hastings Does That” 
    • User-centered architecture to customize the experience 
    • A vibrant interface 

    We developed: 

    • A new information architecture 
    • A beautiful, responsive design to promote user engagement and relevancy 
    • Accessible templates  

    All content was then migrated to the new design—on time and on budget. 

  • The Results

    Enrollment at Hastings has reached record highs. 

    Hastings is now well-equipped with an engaging website that serves as a powerful recruitment and brand-building tool.

  • If you are looking to start a research project – and in particular, new academic program research – I strongly recommend and endorse the Stamats team. The final report was filled with comprehensive information to meet the needs of the biggest data junkie, yet was also presented in a way that could be easily converted into an executive summary more appropriate for sharing with your Board of Trustees.
    Evan Lipp
    Vice President for Enrollment Management, Assumption College
  • "'Whoever knows the customer best, wins.' We want to know the customer as best as we can, and SDM helps us do that."
    SDM client
  • Tools, technology and database are state of the art and leading edge, and to see the Stamats team do that shows that they are always contemporary.
    Audativ Client
  • Stamats has helped us position ourselves in the marketplace, and they’ve really helped us really project our strengths. They’ve enabled us to identify an appropriate brand and we’re going to make great strides with their help over the next few years.
    Dr. Peter P. Mercer
    President - Ramapo College of New Jersey
  • Public reaction has been overwhelmingly positive. We were delighted with Stamats’ process and we look forward to opening a new center that will serve our community and the next generation of Hawkeye Community College students.
    Dr. Linda Allen
    President - Hawkeye Community College
  • Stamats has done great work studying non-matriculated applicants for our university for a number of years.   Their research provides us strong insight into students’ perceptions of our university which in turn allows us to focus our yield efforts.  The fantastic team tailored the research to our brand needs and provided valuable conclusions that shaped our strategy.
     Chuck May
    Director of Admissions, University of Missouri Columbia
  • Stamats presents no obstacles. They’re Fast, Flexible, Responsive, Innovative, and Dependable.
    Audativ Client
  • Stamats collaborated with us on every aspect of the studies we carried out, from designing the questionnaire, to figuring out who would be questioned, and what questions needed to be asked. It has been a great experience.
    Rob Westervelt
    Executive Vice President for Enrollment and Marketing, George Fox University
  • Stamats certainly lives up to its tag line, “Promises Kept.” We now have an aesthetically superior, dynamic and easy to navigate website that will serve our current and prospective students well over the coming years.
    Alicia Steger
    Director of Marketing & Communications, Nassau Community College
  • Stamats is very responsive and delivers. They look at things from the publishers point of view. THEY LIVE IN OUR WORLD and ENGAGE AUDIENCE and DELIVER THEM TO US
    Audativ Client

See more case studies

  • Palm Beach Atlantic University
    - Palm Beach Atlantic University’s (PBA) previous site steered undergraduate and graduate prospects to separate websites, confusing users and making graduate programs hard to find. The strategic plan merged the sites… Continue Reading
  • Fort Lewis College
    - Fort Lewis College’s (FLC) previous site spread across 170 separate portals, without coherent inter-navigation, stranding and disorienting visitors. The new site creates memorable journeys, with an information architecture built around user tasks and a visual interface infused with the… Continue Reading
  • Eastern Illinois University
    - Three years of budget cuts and two years of declining enrollment set Eastern Illinois University back. We helped them get to the front of the pack. Continue Reading
  • Dunwoody College of Technology
    - Transitioning from the college’s reputation of a traditional trade school to a robust, hands-on educational experience for traditional and non-traditional students was no small feat. That's why Dunwoody College of… Continue Reading
  • Pima Community College
    - With recent challenges of negative press and low admission, Stamats and Pima partnered to reinvigorate students' and stakeholders' love for the community college. Continue Reading
  • Texas Tech University
    - Long-time client Texas Tech wanted to shift from athletics-only branding to celebrating academic excellence. See how Stamats helped achieve their goal. Continue Reading
  • Clayton State University
    - Clayton State had engaging branding but no overarching digital plan. A cohesive strategy led by Stamats helped them become integrated and accessible across platforms. Continue Reading
  • Carroll College
    - Good isn't good enough. Discover how adding clarity and distinction improved stakeholder and student engagement. Continue Reading
  • University of Texas Rio Grande Valley
    - Two siloed communities. One new university. Countless branding and recruitment successes. Continue Reading
  • California State University, Channel Islands
    - Technical and diplomatic collaboration decluttered and streamlined this university's user experience. Continue Reading