Hastings College

Brand new site and increased enrollment? Hastings Does That.

270

Enrollment Prior to Launch

407

First Year After Launch

429

Second Year After Launch

59%↑

Increase Over Two Years

Hastings College is a private liberal arts college located in Hastings, Nebraska. Faced with declining enrollment, the college had to take a closer look at its overall brandespecially its recruitment messaging and website. 

Lacking visual appeal, the site didn’t communicate compelling, differentiating reasons to choose Hastings. Further, it was not organized around prospects’ needs and was not mobile friendly.  

With the next recruitment cycle just around the corner, Hastings needed an accelerated site overhaul. 

Stamats partnered with Hastings to conduct an ambitious site makeover that would be complete in time for the next recruitment cycle.  

We identified and implemented three key site components:  

  • Distinctive messaging centered around the theme, “Hastings Does That” 
  • User-centered architecture to customize the experience 
  • A vibrant interface 

We developed: 

  • A new information architecture 
  • A beautiful, responsive design to promote user engagement and relevancy 
  • Accessible templates  

All content was then migrated to the new design—on time and on budget. 

Enrollment at Hastings has reached record highs. 

Hastings is now well-equipped with an engaging website that serves as a powerful recruitment and brand-building tool.

  • The Challenge

    Hastings College is a private liberal arts college located in Hastings, Nebraska. Faced with declining enrollment, the college had to take a closer look at its overall brandespecially its recruitment messaging and website. 

    Lacking visual appeal, the site didn’t communicate compelling, differentiating reasons to choose Hastings. Further, it was not organized around prospects’ needs and was not mobile friendly.  

    With the next recruitment cycle just around the corner, Hastings needed an accelerated site overhaul. 

  • The Project

    Stamats partnered with Hastings to conduct an ambitious site makeover that would be complete in time for the next recruitment cycle.  

    We identified and implemented three key site components:  

    • Distinctive messaging centered around the theme, “Hastings Does That” 
    • User-centered architecture to customize the experience 
    • A vibrant interface 

    We developed: 

    • A new information architecture 
    • A beautiful, responsive design to promote user engagement and relevancy 
    • Accessible templates  

    All content was then migrated to the new design—on time and on budget. 

  • The Results

    Enrollment at Hastings has reached record highs. 

    Hastings is now well-equipped with an engaging website that serves as a powerful recruitment and brand-building tool.

  • "'Whoever knows the customer best, wins.' We want to know the customer as best as we can, and SDM helps us do that."
    SDM client
  • We needed very specifically to figure out what more we could do to increase our reputation in the state and the region. They understood our unique needs, were incredibly responsive, pushed us when we needed to be pushed, helped us avoid some political minefields, and really gave us what we needed. We were so impressed.
    Dr. Robert D. Mc Caig
    Vice President for Enrollment, Monmouth University
  • Stamats and BUILDINGS have managed a significant portion of our digital spend since 2017. We are very pleased with the performance to date, specifically the communication and reporting they consistently provide.
    Amy Fry, Director of Marketing
    Connectrac
  • Stamats presents NO OBSTACLES. They’re FAST, FLEXIBLE, RESPONSIVE, INNOVATIVE and DEPENDABLE.
    Audativ Client
  • Stamats was invaluable to Clinton Community College as it developed a new logo and tagline. From start to finish, the Stamats team was attentive, responsive and professional. We were very pleased with the results. I recommend Stamats to anyone who needs this type of service.
    John E. Jablonski
    Former President, SUNY Clinton Community College
  • If you are looking for a company to be strictly a vendor and to provide you data and reports, Stamats is not your firm. However, if you are looking for a company that is a true partner in your success – you need not look further. In more than a decade of working with Stamats, it has been my experience that they approach the relationship with institutions as a true partnership.
    Jami M. Hornbuckle
    Assistant Vice President, Communications and Marketing, Morehead State University
  • The expertise Stamats brings to the table and the understanding they have of the marketplace is invaluable to us…Stamats has met or exceeded our expectations in every conceivable way.

    Executive Director, Public Relations
  • The work of the Stamats team empowered our community to consider the entire spectrum of our institutional brand. Not one area of campus has remained on the sideline. Their work triggered in us the drive to uncover our brand potential. The creativity and persistence demonstrated by the team directly impacted what we are hearing from our external and internal constituents today.
    Carol Williamson
    VP for Enrollment Management and Dean of Admission, Central College
  • Stamats certainly lives up to its tag line, “Promises Kept.” We now have an aesthetically superior, dynamic and easy to navigate website that will serve our current and prospective students well over the coming years.
    Alicia Steger
    Director of Marketing & Communications, Nassau Community College
  • Stamats has helped us position ourselves in the marketplace, and they’ve really helped us really project our strengths. They’ve enabled us to identify an appropriate brand and we’re going to make great strides with their help over the next few years.
    Dr. Peter P. Mercer
    President - Ramapo College of New Jersey

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