Hastings College

Brand new site and increased enrollment? Hastings Does That.

270

Enrollment Prior to Launch

407

First Year After Launch

429

Second Year After Launch

59%↑

Increase Over Two Years

Hastings College is a private liberal arts college located in Hastings, Nebraska. Faced with declining enrollment, the college had to take a closer look at its overall brandespecially its recruitment messaging and website. 

Lacking visual appeal, the site didn’t communicate compelling, differentiating reasons to choose Hastings. Further, it was not organized around prospects’ needs and was not mobile friendly.  

With the next recruitment cycle just around the corner, Hastings needed an accelerated site overhaul. 

Stamats partnered with Hastings to conduct an ambitious site makeover that would be complete in time for the next recruitment cycle.  

We identified and implemented three key site components:  

  • Distinctive messaging centered around the theme, “Hastings Does That” 
  • User-centered architecture to customize the experience 
  • A vibrant interface 

We developed: 

  • A new information architecture 
  • A beautiful, responsive design to promote user engagement and relevancy 
  • Accessible templates  

All content was then migrated to the new design—on time and on budget. 

Enrollment at Hastings has reached record highs. 

Hastings is now well-equipped with an engaging website that serves as a powerful recruitment and brand-building tool.

  • The Challenge

    Hastings College is a private liberal arts college located in Hastings, Nebraska. Faced with declining enrollment, the college had to take a closer look at its overall brandespecially its recruitment messaging and website. 

    Lacking visual appeal, the site didn’t communicate compelling, differentiating reasons to choose Hastings. Further, it was not organized around prospects’ needs and was not mobile friendly.  

    With the next recruitment cycle just around the corner, Hastings needed an accelerated site overhaul. 

  • The Project

    Stamats partnered with Hastings to conduct an ambitious site makeover that would be complete in time for the next recruitment cycle.  

    We identified and implemented three key site components:  

    • Distinctive messaging centered around the theme, “Hastings Does That” 
    • User-centered architecture to customize the experience 
    • A vibrant interface 

    We developed: 

    • A new information architecture 
    • A beautiful, responsive design to promote user engagement and relevancy 
    • Accessible templates  

    All content was then migrated to the new design—on time and on budget. 

  • The Results

    Enrollment at Hastings has reached record highs. 

    Hastings is now well-equipped with an engaging website that serves as a powerful recruitment and brand-building tool.

  • Stamats presents no obstacles. They’re Fast, Flexible, Responsive, Innovative, and Dependable.
    Audativ Client
  • It’s really been a miracle given our resources, our timing, and the level of awareness about Cornell Tech. Working with the Stamats team, we were able to deliver an exceptional class at a very reasonable cost per student.
    Christine Sneva
    Senior Director of Enrollment - Cornell Tech
  • The expertise Stamats brings to the table and the understanding they have of the marketplace is invaluable to us…Stamats has met or exceeded our expectations in every conceivable way.

    Executive Director, Public Relations
  • Stamats has been an excellent partner in both creating a brand that truly captures the essence of our district and communicating it in a manner that captivates and makes our stakeholders proud. “They nailed it” is the phrase we heard over and over again as we shared the work of Stamats with our constituents.
    Michelle Gayles
    Chief Strategy Officer - Phoenix Union High School District
  • Stamats offers a complete turn-key package for fully integrated audience development.
    Audativ Client
  • Stamats has helped us position ourselves in the marketplace, and they’ve really helped us really project our strengths. They’ve enabled us to identify an appropriate brand and we’re going to make great strides with their help over the next few years.
    Dr. Peter P. Mercer
    President - Ramapo College of New Jersey
  • Stamats was invaluable to Clinton Community College as it developed a new logo and tagline. From start to finish, the Stamats team was attentive, responsive and professional. We were very pleased with the results. I recommend Stamats to anyone who needs this type of service.
    John E. Jablonski
    Former President, SUNY Clinton Community College
  • Stamats and BUILDINGS have managed a significant portion of our digital spend since 2017. We are very pleased with the performance to date, specifically the communication and reporting they consistently provide.
    Amy Fry, Director of Marketing
    Connectrac
  • Stamats tools and technology are contemporary, state of the art, and most easily monetized. The people at Stamats are also top notch. They are very in tune with the industry and tools which make the information come to life!
    Audativ Client
  • Public reaction has been overwhelmingly positive. We were delighted with Stamats’ process and we look forward to opening a new center that will serve our community and the next generation of Hawkeye Community College students.
    Dr. Linda Allen
    President - Hawkeye Community College

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