Hastings College

Brand new site and increased enrollment? Hastings Does That.

270

Enrollment Prior to Launch

407

First Year After Launch

429

Second Year After Launch

59%↑

Increase Over Two Years

Hastings College is a private liberal arts college located in Hastings, Nebraska. Faced with declining enrollment, the college had to take a closer look at its overall brandespecially its recruitment messaging and website. 

Lacking visual appeal, the site didn’t communicate compelling, differentiating reasons to choose Hastings. Further, it was not organized around prospects’ needs and was not mobile friendly.  

With the next recruitment cycle just around the corner, Hastings needed an accelerated site overhaul. 

Stamats partnered with Hastings to conduct an ambitious site makeover that would be complete in time for the next recruitment cycle.  

We identified and implemented three key site components:  

  • Distinctive messaging centered around the theme, “Hastings Does That” 
  • User-centered architecture to customize the experience 
  • A vibrant interface 

We developed: 

  • A new information architecture 
  • A beautiful, responsive design to promote user engagement and relevancy 
  • Accessible templates  

All content was then migrated to the new design—on time and on budget. 

Enrollment at Hastings has reached record highs. 

Hastings is now well-equipped with an engaging website that serves as a powerful recruitment and brand-building tool.

  • The Challenge

    Hastings College is a private liberal arts college located in Hastings, Nebraska. Faced with declining enrollment, the college had to take a closer look at its overall brandespecially its recruitment messaging and website. 

    Lacking visual appeal, the site didn’t communicate compelling, differentiating reasons to choose Hastings. Further, it was not organized around prospects’ needs and was not mobile friendly.  

    With the next recruitment cycle just around the corner, Hastings needed an accelerated site overhaul. 

  • The Project

    Stamats partnered with Hastings to conduct an ambitious site makeover that would be complete in time for the next recruitment cycle.  

    We identified and implemented three key site components:  

    • Distinctive messaging centered around the theme, “Hastings Does That” 
    • User-centered architecture to customize the experience 
    • A vibrant interface 

    We developed: 

    • A new information architecture 
    • A beautiful, responsive design to promote user engagement and relevancy 
    • Accessible templates  

    All content was then migrated to the new design—on time and on budget. 

  • The Results

    Enrollment at Hastings has reached record highs. 

    Hastings is now well-equipped with an engaging website that serves as a powerful recruitment and brand-building tool.

  • The key to branding is knowing who you really are and how your audiences perceive you. At Cal Poly, we thought we knew ourselves and knew how to tell our story. What the entire Stamats team helped us discover carefully, thoughtfully—and with much kindness—was a richer, deeper, more appealing set of dimensions about who we are, and how our audiences view us.
    Chip Visci
    Associate Vice President, Strategic Communications, California Polytechnic State University
  • …the gold standard company (Stamats Communications, Inc.) in higher education marketing that I have successfully relied upon for over thirty years…
    Norman R. Smith
    President - Elmira College
  • It’s all good! One of the things we all track is the change, year over year, in those applicants who put Brescia as their first choice. In a recent report, Western had increased 8% in its first choice applicants; King’s, 4%; Huron, 11%; but Brescia had increased 38 percent! This is a strong message that our partnership with Stamats is producing results even quicker than we even hoped for. I am just thrilled!
    Dr. Colleen Hanycz
    Principal (President), Brescia University College
  • I want to thank you for all you have done for Elmhurst College. Our new brand idea, Reach Your Potential, is working! I think that we made considerable progress in the last two years, thanks to you.
    Dr. Larry Braskamp
    Interim President - Elmhurst College
  • The team at Stamats are amazing to work with! Their level of expertise in the industry coupled with their excellent customer service and friendly demeanor have made our project a success and my interactions with them a joy. I would recommended them to any college looking for cutting-edge ideas and strong team relationships.

    Associate Dean of Admissions - Gonzaga University
  • In their work with Ramapo, I found Stamats to be unlike other consultants in that they truly understand the world of marketing and branding, but more importantly for a college campus, understands how to frame and deliver the results to a variety of campus constituents.
    Chris Romano
    Associate VP of Enrollement Management, Ramapo College of New Jersey
  • "Stamats Data Management provides us the tools to compete - and then makes that information come to life for our clients and sales-team."
    SDM client
  • "Stamats Data Management is the only company [in the industry] that has integrated backend, meaning that all of the silos of the products are fully integrated. Stamats can tie together all these loose ends. No other company has this."
    SDM client
  • Stamats was very responsive to our needs and feedback throughout the engagement.
    Mike Brinich
    Communications and Marketing Director, University of Michigan School of Nursing
  • Stamats certainly lives up to its tag line, “Promises Kept.” We now have an aesthetically superior, dynamic and easy to navigate website that will serve our current and prospective students well over the coming years.
    Alicia Steger
    Director of Marketing & Communications, Nassau Community College

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