Experts in Their Fields

We needed very specifically to figure out what more we could do to increase our reputation in the state and the region. They understood our unique needs, were incredibly responsive, pushed us when we needed to be pushed, helped us avoid some political minefields, and really gave us what we needed. We were so impressed.

The brand identity has been spreading across campus with new recruitment materials, advertising, light pole banners on campus, and the new web site that was just launched a few weeks ago. Overall enrollment is up slightly and we’re still moving forward!

Stamats has done great work studying non-matriculated applicants for our university for a number of years.   Their research provides us strong insight into students’ perceptions of our university which in turn allows us to focus our yield efforts.  The fantastic team tailored the research to our brand needs and provided valuable conclusions that shaped our strategy.

Stamats has been a capable and collaborative partner throughout our website redesign process. Their research not only helped shape the final form of the site, it helped us clarify our content strategy and extend our institutional brand more effectively. The new site is a far better reflection of RMC -- easier to navigate, more relevant, and more engaging to all the audiences we need to connect with every day.

Before hiring Stamats, we did our homework: researching the competition, calling references, and consulting in-house with other senior-level administrators. That research paid off: Stamats provided an excellent research report—data-rich and empirically grounded, but also thoughtful and filled with helpful leads and opportunities--an exemplary level of service, and an analyst and project leader who proved to be the best possible partners we could imagine.

Public reaction has been overwhelmingly positive. We were delighted with Stamats’ process and we look forward to opening a new center that will serve our community and the next generation of Hawkeye Community College students.

I have concluded that the most valuable partnerships are ones in which the firm insists on a clear definition of the problem the institution is trying to solve, a thoughtful (not off-the shelf) approach to solutions that are unique for the circumstances and institutional market position, the will to listen to input from the institution, the courage to make recommendations or challenge conventions from a well-grounded empirical base and in a timely manner.

The expertise Stamats brings to the table and the understanding they have of the marketplace is invaluable to us…Stamats has met or exceeded our expectations in every conceivable way.

"'Whoever knows the customer best, wins.' We want to know the customer as best as we can, and SDM helps us do that."

Stamats has been a pleasure to work with and is a true partner in the rebranding of our College and coming up with a new name and logo. It’s clear in all that they do that they wanted us to be successful in this. All their recommendations and advice were research based for our situation, which helped us make informed decisions.