July 5, 2023
This list blends the reliable with the quirky. Always start with your SERP—learn to interpret the predictive typing tools, the “people also ask” results, and the results themselves. Add some ways to de-personalize your SERP so you get a bigger peek into the results your audience receives.
SEMRush and AHREFS are like the Coke and Pepsi of it all—and if there were a third cola out there, we’d have to call it Moz.
Moz: Great free keyword tools. Free account required—but no credit card. (I have also used the paid version.) When I was new to SEO and someone pointed me at Moz, I found it confusing. If this is you, try several others, then come back to Moz.
SEMRush: My current favorite of the freemium offers. SEMRush allows you to create a free account (no credit card) and get up to 10 queries a day. I can squeak out useful info within that limit, although I hit the wall regularly.
AHREFS: Free tool, no account required. On the upside, the free Keyword Generator lets you specify the search engine (Google, Bing, YouTube, or Amazon). Downside? Severely throttled data and no free account or trial. Full set of tools look great through the window.
Writing with great keywords not enough? Consider your linking strategy.
Answer the Public: Beautiful visuals; love the wheels—both the look of the infographics and the insights they offer. Even with the free account, you can download (limited) keyword lists into a csv file. Uses Google and Bing and is great for people starting out in SEO.
QuestionDb: Free on-screen tool is great for blog ideas. It does throttle results; I received 51 of 115 questions asked about my topic—I can work with that. It pulls questions from search sites and social media. Shows you how users frame the questions and everything. Pretty cool tool all things considered.
Keyword Sheeter: In the quirky camp, for sure. Not quite NSFW, this tool relies on bathroom humor as the core of its brand. Still, fast and free results on your screen, pulled from autocomplete results from Google. Downloading or digging into the results (ahem) requires a subscription.
Need help turning keywords into content? Talk to us. We have efficient, skilled people (real humans!) who can write in your voice, for your audience.
Need more results than a pile of keywords? Schedule time to talk with a Stamats digital strategist.