July 6, 2023
Following the recent Supreme Court ruling on race-conscious admissions, universities are reevaluating policies and communicating with stakeholders. This ruling has implications for many institutions dedicated to diversity and inclusion, necessitating clarity on admission processes and established programs supporting a diverse student body and vibrant community.
As colleges and universities weigh these implications, here are some questions your current and prospective students, families, alumni, board, and faculty members may be asking:
Crafting a comprehensive communication strategy is vital to establishing your organization’s values and voice. Embrace transparency by issuing clear, concise statements through various channels. Engage stakeholders through public forums, social media, and town halls, involving student organizations, faculty, alumni associations, community groups, and the Board of Trustees. Foster a two-way dialogue, providing opportunities for learning, support, and message enhancement. Prepare to address challenging questions and tackle difficult issues head-on.
And as you develop your communications strategies, consider these best practices:
As always, Stamats is committed to helping you achieve your admission strategies, brand initiatives, and communication challenges. As your digital marketing partner, we also want to keep you apprised of developments in this ever-evolving industry.
If you’d like to begin a conversation, we’d love to connect with you.
*Nine states have already banned Affirmative Action (AZ, CA, FL, ID, MI, NE, NH, OK, WA)