Top 10 Marketing Mistakes That Colleges Make Most Often

About the Presenter

Beatrice Szalas, Vice President for Client Services, Stamats

Beatrice brings more than 18 years of research, integrated marketing, and institutional brand development experience to the team. Throughout her career, Beatrice has led the development of marketing and recruitment campaigns for colleges and universities across the United States and Canada.

Beatrice’s client work has won dozens of ADDY and Higher Education Marketing Report awards while achieving measurable results for her clients in terms of enrollment, fund-raising, and brand building.

Beatrice received her Bachelor of Arts (Honors) and Master of Arts degrees from Carleton University in Ottawa, Canada, and completed executive development training at York University’s Schulich School of Business in Toronto, Canada.