Top 10 Marketing Mistakes That Colleges Make Most Often

Aired August 21, 2019

Presented by Beatrice Szalas, Vice President for Client Services, Stamats

This webinar will highlight the 10 most often-repeated marketing mistakes that colleges make; mistakes that often undermine the credibility and effectiveness of your marketing strategy. We will draw on some actual experiences and examples shared by colleagues at conferences over the last several years. The names, of course, will be changed to protect the innocent.

Watch this Webinar On Demand



About the Presenter

Beatrice Szalas, Vice President for Client Services, Stamats

Beatrice brings more than 18 years of research, integrated marketing, and institutional brand development experience to the team. Throughout her career, Beatrice has led the development of marketing and recruitment campaigns for colleges and universities across the United States and Canada.

Beatrice’s client work has won dozens of ADDY and Higher Education Marketing Report awards while achieving measurable results for her clients in terms of enrollment, fund-raising, and brand building.

Beatrice received her Bachelor of Arts (Honors) and Master of Arts degrees from Carleton University in Ottawa, Canada, and completed executive development training at York University’s Schulich School of Business in Toronto, Canada.