How a Call-to-Action Strategy Can Improve your Marketing ROI
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About the Presenter
Mariah Obiedzinski, Sr. Director of Content Services
A leader in conversion-centered content strategies, Mariah has directed multiple enterprise content projects for major academic centers across the U.S. Her areas of expertise include content strategy, writing, subject matter expert and stakeholder interviews, and content marketing initiatives.
Mariah holds a BA in journalism and a BA in English from Mount Mercy University. An avid runner, she’s competed in several marathons and ultra distance footraces.