How a Call-to-Action Strategy Can Improve your Marketing ROI

Aired June 30, 2020

Watch the On Demand Webinar!

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Implementing a call-to-action (CTA) strategy is a simple way to improve the user experience and simplify and improve conversion.

In this interactive session, you’ll learn the uses and benefits different types of CTAs and how to develop an effective strategy for your website.

About the Presenter

Mariah Obiedzinski, Sr. Director of Content Services

A leader in conversion-centered content strategies, Mariah has directed multiple enterprise content projects for major academic centers across the U.S. Her areas of expertise include content strategy, writing, subject matter expert and stakeholder interviews, and content marketing initiatives.

Mariah holds a BA in journalism and a BA in English from Mount Mercy University. An avid runner, she’s competed in several marathons and ultra distance footraces.