Demand Generation

Attract qualified leads that convert to revenue

Demand More: Respect Your MROI

Demand generation drives revenue by capturing the attention and interest of targeted prospects and then nurturing them through the sales pipeline. This strategy makes the most of every investment you have made in brand, technology, and people. We can scale a program to fit your needs, from planning and placing digital media to leveraging your in-house resources and optimizing existing content. Driving attention, interest, and engagement builds closer relationships between prospects and your organization, breaks down the walls between marketing and sales, and lets you optimize every aspect of your campaigns. The result: increased lead velocity and greater propensity to convert inquiries to sales.

Continual Optimization
We constantly monitor your program and make updates to improve areas of opportunity.
Cultivating Engagement
Turn prospects into loyal brand advocates with engaging messaging.
Brand-Focused Conversions
Segment your audience based on their actions. Reach them with the right call-to-action at the right time in their conversion journey.

Our Proven Process

A full demand funnel is an engagement map that collects data early in the engagement process to personalize a more targeted and cost-effective campaign.

  • Campaign sequence map and data strategy
  • Campaign content strategy
  • Promotion plan
  • Creating or optimizing campaign assets
  • A/B testing
  • Optimization and monitoring

Our proven process helps you connect with prospects at every point in the conversion funnel. Check out our Demand Strategist e-newsletter for timely tips and insights to help achieve your business goals.


  • Readiness Assessment

    Is your organization ready for a rush of ready-to-convert leads? Demand generation programs require the right people, tools, and goals. Partner with us to determine what’s ready to rock and what areas need to be fine-tuned to launch a successful outreach program.

  • Full Demand Funnel

    Demand generation delivers leads at every point in the conversion journey. Take advantage of our suite of services, including campaign and content strategy, asset creation, implementation, and analytics. We’ll help you generate and engage leads from brand awareness through conversion.

  • Demand Generation Strategy

    The days of spray-and-pray email marketing are over. Launch an integrated demand generation program with a detailed communication and implementation strategy. Our experts will collaborate with you from planning through creative, promotion, and beyond.



Higher Conversion Rates


Journeys Mapped


CRM Integrations


Conversion Specialists






B2B Media

Meetings and Events

Facility Mgmt

Interior Design


Demand generation is more than lead gen. It’s a dynamic communication system that captures students’ interest as they start searching for their ideal college or university. We personalize your strategy and every messaging touch point to drive applications and increase enrollment.

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  • The brand identity has been spreading across campus with new recruitment materials, advertising, light pole banners on campus, and the new web site that was just launched a few weeks ago. Overall enrollment is up slightly and we’re still moving forward!
    Randy Beachy
    Assistant VP, Marketing & Communications, Bethel College
  • Healthcare

    In healthcare, relationships matter. Demand generation connects patients with providers and organizations in a proactive, thoughtful way. Through strategically planned and crafted messaging, demand gen transforms prospective patients into engaged patients.

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  • Stamats was very responsive to our needs and feedback throughout the engagement.
    Mike Brinich
    Communications and Marketing Director, University of Michigan School of Nursing
  • Retail

    Demand generation is a robust lead gen program that captures interest before people become prospects. Beyond qualifying leads, demand gen harnesses the power of brand marketing to forge strong, measurable relationships with consumers at all levels of the conversion funnel.

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  • It’s really been a miracle given our resources, our timing, and the level of awareness about Cornell Tech. Working with the Stamats team, we were able to deliver an exceptional class at a very reasonable cost per student.
    Christine Sneva
    Senior Director of Enrollment - Cornell Tech
  • B2B Media

    Prospects are hungry for your products—but they can only buy if they know about you. Demand generation delivers on-point marketing messages at just the right time. Reach a targeted audience of professionals at any point in the B2B buyer journey and turn high-quality leads into brand-loyal buyers.

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  • "Tools, technology and database are state of the art and leading edge, and to see the Stamats team do that shows that they are always contemporary."
    SDM client
  • Meetings and Events

    Hot new event center? Trendy meetings destination? Planners around the world are always looking for the best venues. Demand generation can help you attract the right events, from intimate corporate meetings to large scale conferences. Collaborate with us to drive bookings through on-point, perfectly timed demand gen messaging.

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  • It’s really been a miracle given our resources, our timing, and the level of awareness about Cornell Tech. Working with the Stamats team, we were able to deliver an exceptional class at a very reasonable cost per student.
    Christine Sneva
    Senior Director of Enrollment - Cornell Tech
  • Facility Management

    Facilities managers need your innovative, functional solutions—and demand generation can help you drive sales. Let us help you turn prospects into purchasers with a smart, perfectly timed marketing communication plan.

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  • Stamats presents no obstacles. They’re Fast, Flexible, Responsive, Innovative, and Dependable.

  • Interior Design

    Architects and designers crave creative inspiration balanced with functionality. Demand generation connects A&Ds with your innovative products through well-timed, on-point messaging. Let us help you turn leads into brand-loyal buyers with a smart and savvy marketing communication program.

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  • If you are looking for a company to be strictly a vendor and to provide you data and reports, Stamats is not your firm. However, if you are looking for a company that is a true partner in your success – you need not look further. In more than a decade of working with Stamats, it has been my experience that they approach the relationship with institutions as a true partnership.
    Jami M. Hornbuckle
    Assistant Vice President, Communications and Marketing, Morehead State University
  • Subscribe to Our Quarterly Newsletter

    Demand Strategist is a free quarterly newsletter that explores how colleges and universities are growing enrollment by reshaping how they communicate with their most valuable audiences.