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You CAN Do a Content Audit in House – Here’s How!

Mariah Obiedzinski

Mariah Obiedzinski

January 2, 2020

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Successful website revamps start with a content audit: What do we have? What do we need? What’s good as-is?

It’s a big undertaking, but with the right resources and team members, you can conduct a content audit in house.

In this #HigherEdVoices podcast, I visit with Joan Benson, our Associate Vice President, Digital & Creative Strategy, to discuss how to get started—and when to ask for expert help. Listen now.

Want to learn more? Attend Joan’s session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now.

 

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About the Author

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Mariah Obiedzinski

A leader in conversion-centered content strategies, Mariah has directed multiple enterprise content projects for major academic centers across the U.S. Her areas of expertise include content strategy, writing, subject matter expert and stakeholder interviews, and content marketing initiatives.

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