August 1, 2019
Nonmatriculating students may be the most important target audience for quantitative research. You’ve made the investment to get them this far and, for whatever reason(s), they have eschewed your school for another. Too frequently, the students you’ve so heavily invested in slip away and you never have a full—and actionable—understanding of why.
If you’re interested in gathering systematic feedback, here are some helpful pointers:
Final thought: If you don’t do any other marketing research studies this year, this would be the one you should do.
I recently presented a 30-minute webinar on the importance of gathering data from your nonmatriculating students. Let us know as soon as possible if you’re interested in conducting this study for your institution.
Ready to Get Started?
Reach out to us to talk about your strategy and goals.