June 7, 2023
In the dynamic decade of 1983-1993, Stamats Communications navigated a landscape of change with a focus on exploring new strategies. Recognizing the importance of adaptability, the company embarked on a journey of reinvention to meet the evolving needs of its clients.
During the early 80s, technological advances dominated the publishing landscape. Stamats adopted digital typesetting, a cutting-edge technology that enhanced efficiency and precision. It empowered the company to explore new creative possibilities while meeting the demands of a rapidly changing market.
In the pursuit of growth and expanding its influence, the company seized strategic opportunities for expansion. The establishment of the research division in 1988, led by Bob Sevier, allowed the company to tap into the power of data-driven decision-making, providing clients with valuable insights and a competitive edge.
“We really wanted to provide some quantitative research to help us confirm some of the creative approaches we were taking for clients in that space,” emphasized Stamats President and CEO, Peter Stamats.
Stamats faced a pivotal choice in this decade – the sale of their printing division.
“Commercial printing was a highly competitive marketplace,” Peter Stamats explained. “We either needed to go more deeply into the capital invested in printing or focus strictly on the creative processes. So, we took our chances and sold our printing division.”
Some of the funds from the sale were then invested in the acquisition of the publication Meetings Monthly, which later became Meetings Today. This choice broadened Stamats’ reach into the thriving meetings and events industry.
Stamats fearlessly ventured into new territories and experimented with diverse offerings. During this decade, the company saw a growing need for comprehensive healthcare resources. Stamats tapped into their syndicated publishing expertise by providing emergency care guides to hospital system communities.
Additionally, Stamats embraced the rising popularity of film and video and ventured into the realm of visual storytelling. Leveraging their creative talent and technical expertise, the company began producing engaging films and videos for a diverse range of clients. By expanding into this medium, Stamats effectively communicated complex ideas, captured attention, and left a lasting impact on audiences.
“This period was a great example of when you start things, you might try 10 things and only one will work out,” said Stamats. “You may have a lot of failures, but you only need a couple of them to work out to be okay.”
These bold moves not only expanded Stamats’ capabilities but also showcased its visionary approach to communication and its desire to make a positive impact in various markets.
Related reading: 1993-2003: Modernizing from the Ground Up