How to Leverage Content Calls-to-Action

Simultaneously Improve the User Experience & Marketing ROI with CTA Strategy


Written by Mariah Obiedzinski, Sr. Director of Content Services

Woman on computer


CTAs are the road signs of your content—use them to direct traffic on your site. These strategically place links, buttons, forms, or media tidbits point your audience to the information they need to learn more about you or convert—it all depends on their needs.

Creating effective CTAs is an artform, particularly in content marketing (blogs and social media). You don’t want to sound “salesy” and you don’t want to be too vague. You have to understand your audience and intuit their next steps to position your content and CTAs in relevant, appropriate pathways.

Download this white paper to find out how to improve your CTA strategy.


Download this White Paper