What Marketers Should Know About Databases to Drive Marketing Results

Melissa Chapman

April 30, 2019

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In this episode of the Stamats Insights Podcast I’m chatting with Stamats Account Manager Melissa Chapman about what databases are, why the basics are important to marketers and how to start driving results when you structure your databases well.

Contact Melissa to get started on better database management.

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About the Author

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Melissa Chapman

Melissa has been working with audience data for publishers for over 20 years. Beginning back in the mid 90’s at infoUSA and working as an audience data consultant and list broker ever since. She joined the team at Stamats in 2016 and brought her list brokerage (Silver List Research) into the services we now offer as part of our audience management division.