What Marketers Should Know About Databases to Drive Marketing Results

Kim Leonard

September 9, 2019

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In this episode of the Stamats Insights Podcast I’m chatting with Stamats Account Manager Melissa Chapman about what databases are, why the basics are important to marketers and how to start driving results when you structure your databases well.

Contact Melissa to get started on better database management.

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About the Author

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Kim Leonard

For over 30 years, Kim has been the driving force behind the innovation and development of Stamats’ audience management systems, analytics, technology, and databases. Leading a team of individuals, Kim oversees the Audience maintenance, management, development, data intelligence, data marketing, database programming, analytics, and production.