HigherEdTALK™ Tuition Intelligence
Aired August 29, 2018
Presented by Becky Morehouse, Senior Vice President for Client Services, Stamats
Grand DeRoo, Director of Research & Strategy, Stamats
Cost. Value. Discount rates. Tuition resets. These terms mean something to us as higher education recruitment and marketing specialists, but what do they mean to the actual audiences we target? Join Stamats’ Director of Research and Strategy Grant DeRoo and Senior Vice President for Client Services Becky Morehouse as they discuss the major implications of Stamats’ latest research, HigherEdTALK™ – Tuition Intelligence for Smarter Recruitment. Grant and Becky will examine the findings of our survey of prospective students concerning cost and value perceptions, the search process, and the factors that directly impact college choice. We will discuss these results in the context of our work with hundreds of colleges and universities throughout the country as well as their implications for enrollment and marketing professionals today.
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About the Presenters
Becky Morehouse, Senior Vice President for Client Services
Becky offers her clients a broad range of experience in all facets of qualitative and quantitative market research, brand development, strategic communication, and electronic media. Formerly Stamats’ vice president for research, Becky and her research team designed and completed hundreds of individual audits, assessments, and studies for colleges and universities throughout the country each year. Becky’s familiarity with and in-depth understanding of the higher education marketplace and its audiences has helped her create powerful, customized, and effective research, branding, planning, and communication programs informed and executed by the highest-quality standards. Becky has a B.A. in marketing from the University of Northern Iowa. She earned her master’s degree in higher education administration from The University of Iowa, where she is also a doctoral candidate. She joined Stamats in 1991.
Grant DeRoo, Director of Research & Strategy
Grant is our Director of Research & Strategy, joining Stamats after working for several years in enrollment management at Elon University. His experience in applied higher education research, data analytics, predictive enrollment modeling, and leading expansion strategies in new recruitment markets provides him a unique understanding of how to address institutional needs and enrollment issues through applied research. Grant combines his time spent working in a university setting with a BA from Elon University and an MBA from Elon’s Love School of Business to bring insightful research to the Stamats team.