Research | Digital | Demand—The Secret Combination

Aired April 27, 2021

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Register for this On Demand Webinar

It is easy to fall into the trap of thinking about a marketing initiative as squarely falling into a discrete category: market research, digital marketing, demand generation…But, what if there was a single effort that combined all of these and that provided value across multiple institutional departments simultaneously: Admissions, Advancement, and Marketing?

Spoiler alert: There is.

Join us to learn how your institution can implement a single, affordable solution that will dramatically improve:

– Traffic to your institution’s website
– Enrollment-related conversions
– Knowledge of how alumni wish to engage
– Outcomes-related marketing language



About the Author

Dr. James Vineburgh

Dr. James Vineburgh, AVP, Chief Products Officer

Passionate about the development of products and partnerships associated with market research, data science, and digital marketing, James is a widely published scholar and frequent conference presenter on topics such as how to optimize demand generation with predictive modeling and how to maximize social media ROI for marketing purposes.

Outside of work, James spends time with his wonderful family, frequents the dog park, and plays music professionally.