Research | Digital | Demand—The Secret Combination
Aired April 27, 2021
Register for this On Demand Webinar
It is easy to fall into the trap of thinking about a marketing initiative as squarely falling into a discrete category: market research, digital marketing, demand generation…But, what if there was a single effort that combined all of these and that provided value across multiple institutional departments simultaneously: Admissions, Advancement, and Marketing?
Spoiler alert: There is.
Join us to learn how your institution can implement a single, affordable solution that will dramatically improve:
– Traffic to your institution’s website
– Enrollment-related conversions
– Knowledge of how alumni wish to engage
– Outcomes-related marketing language
About the Author
Dr. James Vineburgh, AVP, Chief Products Officer
Passionate about the development of products and partnerships associated with market research, data science, and digital marketing, James is a widely published scholar and frequent conference presenter on topics such as how to optimize demand generation with predictive modeling and how to maximize social media ROI for marketing purposes.
Outside of work, James spends time with his wonderful family, frequents the dog park, and plays music professionally.