Research | Digital | Demand—The Secret Combination

Aired April 27, 2021

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It is easy to fall into the trap of thinking about a marketing initiative as squarely falling into a discrete category: market research, digital marketing, demand generation…But, what if there was a single effort that combined all of these and that provided value across multiple institutional departments simultaneously: Admissions, Advancement, and Marketing?

Spoiler alert: There is.

Join us to learn how your institution can implement a single, affordable solution that will dramatically improve:

– Traffic to your institution’s website
– Enrollment-related conversions
– Knowledge of how alumni wish to engage
– Outcomes-related marketing language