3 Social Strategies to Attract and Engage Prospective Students

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About the Presenters

Christoph Trappe, Chief Content Officer, Stamats

Christoph currently leads content and digital transformation in B2B publishing and higher ed. He is a career storyteller who has worked as a journalist, change agent and content marketing executive. He has spoken at conferences globally, blogs and has written two books. His teams’ digital initiatives have been recognized globally.

Elyse Robinson, Digital Marketing Coordinator at Mount Mercy University

Elyse Robinson joined the Mount Mercy University Marketing Team in the Fall of 2018. Elyse is a Digital Marketing Coordinator with a history of working in both the higher education and nonprofit industry. She has a Certification focused in Advanced Google Analytics and Graphic Design from Kirkwood Community College. Elyse earned her BBA in marketing from Mount Mercy and is set to start her MBA in April. In her current role at Mount Mercy, Elyse specializes in web, social, and email marketing for Mount Mercy’s forward-thinking undergraduate programs, in-demand graduate and doctoral programs and the region’s most successful accelerated program.

Natalie Milke, Director of Marketing at Coe College

Elyse Robinson joined the Mount Mercy University Marketing Team in the Fall of 2018. ElysNatalie carries nearly eight years of experience working in Coe College’s Marketing and Admission Offices. She plays an integral role in developing and implementing the college’s marketing materials for recruitment, and has contributed to Coe enrolling the six largest classes in the college’s history. In her current role, she oversees marketing and branding for admission and the institution as a whole.