10 Things to Know About Research to Make Your Marketing Better

Aired July 21, 2020

Register for this On Demand Webinar!

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This 60-minute session will offer a quick overview of market research principles and then focus on 10 ways to use research to enhance the effectiveness of your marketing efforts.

About the Presenters

Nadine Brock, Research Director

With more than 25 years of experience in market research, she consults with Stamats’ clients across many consumer and business-to-business segments and designs qualitative and quantitative research.

Before joining our team, Nadine consulted in news media and worked for clients across multiple industries at GfK in Germany, one of the largest market research agencies in the world.

She earned her MBA from the University of Iowa. When she’s not at work, you can find Nadine outdoors—on the trails, on a bike, or with two skis under her feet.

Questions, please contact Nadine at [email protected] or 319-861-5077.

Bob Sevier, Senior Vice President

With more than 35 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research, and student recruiting, Robert’s innovative work has been featured at hundreds of professional conferences as well as in higher education’s major marketing publications, including Currents, Trusteeship (AGB), The Presidency (ACE), University Business, and College & University.

He holds a Ph.D. in policy analysis and higher education administration from The Ohio State University, and he has authored nine books and more than 200 articles on strategy development, strategic planning, integrated marketing, brand marketing, and leadership. After teaching and working as an administrator at Ohio State University, Denison University, Mount Vernon Nazarene University, and Oregon Health Sciences University, Robert joined Stamats in 1988.