How a Call-to-Action Strategy Can Improve your Content Marketing ROI

Aired August 5, 2021

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Creating and using a call-to-action (CTA) strategy can improve the user experience and simplify and improve conversion on your blog, landing page, or website.

In this interactive session, you’ll learn the uses and benefits different types of CTAs and how to simply and effectively implement your strategy in your content.



About the Author

Mariah Obiedzinski

Mariah Obiedzinski, AVP Content Marketing

A leader in conversion-centered content strategies, Mariah has directed multiple enterprise content projects for major academic centers across the U.S. Her areas of expertise include content strategy, writing, subject matter expert and stakeholder interviews, and content marketing initiatives.

Mariah holds a BA in journalism and a BA in English from Mount Mercy University. An avid runner, she’s competed in several marathons and ultra distance footraces.