A Better Way to Compete on Price

Aired December 3, 2020

Tuition Pricing

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The pandemic has forced many colleges and universities to wonder exactly how much of the old student recruitment playbook is worth keeping. Yet the American public needs higher education more than ever.

Many institutions are ideally positioned to make the most of the new age of ROI and value as the driving forces in student decision-making about their higher education options.  This webinar will explore the confluence of trends that have set this opportunity in motion.

Learn how higher education institutions can turn realities which have previously incurred the disapproval of higher education’s old guard—namely high discount rates and low actual prices—into competitive advantages to meet, or even exceed, enrollment goals.

Key Takeaways:

  • Learn how the pandemic weaponized several existing trends in college pricing, financial aid, and family incomes to create the seismic shift we are now seeing in how students and families evaluate their college options.
  • Learn about the TuitionFit project and the way the public is creating college price transparency by crowdsourcing financial aid award offer letters.
  • Explore ways colleges and universities can utilize this new data resource to become more competitive on price and attract students.


About the Presenter

Mark SalisburyMark Salisbury, TuitionFit

Mark Salisbury spent 25 years at large and small higher education institutions in a wide variety of roles—from athletics and admissions to academic administration and institutional research. He earned a PhD in higher education at the University of Iowa, has published numerous research articles in a variety of academic journals, and has provided commentaries and op-eds for the Chronicle of Higher Education, Inside Higher Ed, NPR, and WNYC.

In 2018, Mark co-founded TuitionFit, a crowdsourcing platform that creates college price transparency by empowering students and families to share the financial aid awards they receive and create a “Kelley Blue Book” of college prices.

When he isn’t championing a better pricing model for colleges and universities or diving deep into higher ed data, he is swimming in the dark waters of improv comedy and other thoroughly non-quantifiable creative pursuits.