How to Become a More Agile Organization

About the Presenter

Amy Luethmers, Chief Marketing Officer, University of Wisconsin-Stout

Amy has over 25 years of experience implementing branding, marketing, communications, and business strategies that drive successful and measurable results, as well as leading highly productive, award-winning creative teams for clients in fields ranging from non-profits, small businesses, corporations, and higher education. She also holds ScrumMaster (CSM) and Product Owner (CPO) certifications from the Scrum Alliance and has managed or coached various Agile teams.

In her current role as the Chief Marketing Officer at the University of Wisconsin-Stout, Amy assists with providing strategic direction for the university and leading an integrated marketing and communications team she built from the ground up. Prior to working in higher education, Amy ran a marketing consulting agency. Amy earned both her B.S. in Business Communications and MBA from the University of Wisconsin – River Falls.