For 20 years, Stamats has shared findings from its annual TeensTALK® Study with the nation’s higher education community. The 2016 TeensTALK® Study provides the higher education marketing community with important data specific to college-bound high school students to help colleges and universities refine their recruitment marketing strategies and communicate more effectively with one of the world’s most elusive audiences…teenagers.

In the 2016 version of the TeensTALK® Study, Stamats has partnered with Chegg to present teen-focused market research from data collected via a survey of the Chegg student network, which reaches and serves over 15 million students from their college search through career.

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About the Presenter

Eric Sickler, The Thorburn Group

Eric Sickler, Vice President for Client Services

Eric has been a member of Stamats senior consulting staff since 1999, following a vice presidency at Central College and a stint in agency work serving clients like Sears, PEO International, Prudential Insurance, Pella Corporation, Subaru of America, Young Presidents’ Organization (YPO), and Fireman’s Fund, among others.

At Stamats, his work has focused on all aspects of higher education market research, strategic marketing planning, institutional relations, student recruitment, staff development, and brand clarification.

16 year client roster includes the Association of American Veterinary Medical Colleges, Brooks Institute of Photography, Central College, Denver Seminary, Dickinson College, Drake University, Grinnell College, Lesley University, Maharishi University of Management, Manhattan School of Music, Mississippi College, Palm Beach Atlantic University, Sacred Heart University, The Chicago School of Professional Psychology, Troy University, United States Air Force Academy, Unity College, University of Denver, University of Georgia, University of Kansas, University of Michigan, University of Missouri, Willamette University, and among dozens of other colleges and universities across the nation.

Eric studied communication, marketing and higher education at Central College, Creighton University, and Drake University. Today, he splits his home time between Pella (Iowa) and Colorado Springs.

Gil Rogers, Chegg

Gil Rogers, Director of Marketing and Outreach, Chegg Enrollment Services

Gil oversees research and overall marketing and branding for Chegg’s Enrollment Services group. Gil joined Zinch prior to it being acquired by Chegg in 2011 after serving two separate private institutions in Connecticut with progressive leadership roles in admissions and enrollment management, ultimately serving as Associate Director of Admissions and Enrollment Technology at the University of New Haven in West Haven, Connecticut. Gil served over 5 years at UNH where he led the institution’s admissions recruitment staff and managed the institutions print and web communications as well as developed the university’s overall social media outreach strategy. Gil has presented at numerous regional and national conferences on topics that include overall student engagement, the use of social media throughout the recruitment process, parent and guidance counselor perspectives of the college search, and many more. Gil studied marketing and communication at the University of Hartford, receiving his MBA in 2007. While Zinch and Chegg headquarters are based on the west coast, Gil works remotely from the New England metropolitan office and makes his residence in South Windsor, Connecticut with his wife and 19-month-old daughter