Presented by Grant DeRoo, Director of Strategic Management & Becky Morehouse, Senior Vice President for Client Services
Cost. Value. Discount rates. Tuition resets. These terms mean something to us as higher education recruitment and marketing specialists, but what do they mean to the actual audiences we target?
Join Stamats’ Director of Research and Strategy Grant DeRoo and Senior Vice President for Client Services Becky Morehouse as they discuss the major implications of Stamats’ latest research, HigherEdTALK™ – Tuition Intelligence for Smarter Recruitment. Grant and Becky will examine the findings of our survey of prospective students concerning cost and value perceptions, the search process, and the factors that directly impact college choice. We will discuss these results in the context of our work with hundreds of colleges and universities throughout the country as well as their implications for enrollment and marketing professionals today.