Upcoming Webinars

Top 10 Marketing Mistakes That Colleges Make Most Often

Wednesday, August 21, 2019 at 2:30 pm Eastern

Presented by Beatrice Szalas, Vice President for Client Services

This webinar will highlight the 10 most often-repeated marketing mistakes that colleges make; mistakes that often undermine the credibility and effectiveness of your marketing strategy. We will draw on some actual experiences and examples shared by colleagues at conferences over the last several years. The names, of course, will be changed to protect the innocent.

On-Demand Webinars

What Do Students Want From Your Social Media?

Presented by Christoph Trappe, Top 25 Content Marketer & Chief Content Officer at Stamats
Jim Geerdes, Student, University of Iowa
Ryan Reebenacker, Student, Wartburg College

Two college students share their experiences with their schools’ social media channels. Find out what you are doing right – and wrong – with this dive into how students use their schools’ channels. Don’t miss this free webinar with important insights from college students themselves.

Branding Born From Battle Scars

Pesented by Beatrice Szalas, Vice President for Client Services
Lisa Brosky, Vice Chancellor, External Relations, Pima Community College

For years, the headlines didn’t stop. There were stories of a mass murderer who had once attended Pima Community College. There was negative coverage when the college stopped its open admissions practices. There were allegations of sexual harassment and intimidation by the chancellor. Not surprisingly, Pima’s brand crumbled, and enrollment plummeted. Today, things have turned around, but it took three years of intense hard work under a new chancellor to reshape the college into one that is well on its way to becoming a “premier” institution. New headlines tout national awards, student success and thriving partnerships. This presentation shows how the college did it by becoming ridiculously transparent, dedicating itself to a culture of continuous improvement, engaging the PR battle head-on, and embarking on building a promising new brand.

3 Social Strategies to Attract and Engage Prospective Students

3 Social Strategies to Attract and Engage Prospective Students

Presented by Christoph Trappe, Top 25 Content Marketer & Chief Content Engagement Director at Stamats
Elyse Robinson, Digital Marketing Coordinator at Mount Mercy University
Natalie Milke, Director of Marketing at Coe College

The social landscape is constantly changing and we know you need to launch the most effective and efficient campaign, sometimes without a large team. Campaign success changes every year, so how can you keep up? In our free webinar, learn the 3 most important things needed to target prospects and know what is working and not working.

Learning Objectives

  • How to attract prospective students
  • How to choose what network to use
  • How to determine your strategy and posting schedule
  • How to select the best possible content for prospective students

HigherEdTALK™ Webinar – Tuition Intelligence for Smarter Recruitment

Presented by Grant DeRoo, Director of Strategic Management & Becky Morehouse, Senior Vice President for Client Services

Cost. Value. Discount rates. Tuition resets. These terms mean something to us as higher education recruitment and marketing specialists, but what do they mean to the actual audiences we target?

Join Stamats’ Director of Research and Strategy Grant DeRoo and Senior Vice President for Client Services Becky Morehouse as they discuss the major implications of Stamats’ latest research, HigherEdTALK™ – Tuition Intelligence for Smarter Recruitment. Grant and Becky will examine the findings of our survey of prospective students concerning cost and value perceptions, the search process, and the factors that directly impact college choice. We will discuss these results in the context of our work with hundreds of colleges and universities throughout the country as well as their implications for enrollment and marketing professionals today.

Purpose Built: Building Today’s Highly Effective Marketing Department

Presented by Rob Westervelt, George Fox University, Joseph Brennan, University at Albany – State University of New York & Robert A. Sevier, Stamats

This webinar will help college and university senior teams shape their broad marketing strategy and build a highly effective marketing department.

We will look at why political support for marketing is so essential and examine the importance of having a clear vision for what marketing is and how it works in higher education. We will then look at how to identify critical capabilities and explore staffing, budgets, and marketing return on investment (mROI). Finally, we will examine critical workflow and trends in organizational design.

We will conclude with a brief discussion of marketing best practices.

HigherEdTALK™: National Poll on the Major Issues Facing Higher Education

Presented by Ron Mahurin, Vice President for Strategy and Planning

There’s no denying it—the field of higher education is undergoing rapid change. Topics such as student debt, the value of postsecondary education, and the impact of technology on learning are now part of the national dialogue and are fodder for news stories every day of the week. But it’s time to filter fact from fiction and shine a brighter light on the issues that really matter.

Stamats recently launched a National Poll on the Major Issues Facing Higher Education. Targeted at senior-level college administrators and board members, the survey was designed to identify and prioritize issues central to higher education professionals and the institutions they serve—to reveal challenges, revenue strategies, data resources, and other information crucial to fostering long-term growth and sustainability. This webinar will share the findings of the poll.

Pushing the Boundaries of Your Market Research to Create Institutional Change

Presented by Beatrice Szalas, Stamats & Christopher Romano, Ramapo College of New Jersey

The creation of a brand promise is an essential first step in developing an integrated marketing campaign.  While most campuses focus on operationalizing the brand promise through the marketing office, the true value of a brand promise is its ability to inspire campus change. That brand promise has to be believable, important, and distinctive, but it also needs to provide room for an institution to grow and achieve. This webinar will focus on how Ramapo College of New Jersey, a public liberal arts college, utilized its brand promise to not only launch its marketing campaign, but also create institutional change focused on student success.


How to Use Content to Fix Ailing Enrollment

How to Use Content to Fix What’s Ailing Your Enrollment Communications

Presented by Randy Burge

What’s all the buzz about content marketing? Obviously, you’ve been using content all along to get prospective students to enroll. But if you’re finding that your enrollment communications aren’t working as well as they used to… that yield is dropping… and that stealth applicants are becoming the rule, it’s time for you to take a look at content marketing.

TeensTALK® 2016 | Key Influencers at Key Phases of the College Search

Presented by Eric Sickler and Gil Rogers

In the 2016 version of the TeensTALK® Webinar, Stamats has partnered with Chegg to present teen-focused market research from data collected via a survey of the Chegg student network, which reaches and serves over 15 million students from their college search through career.

Unleashing Your School’s Brand Power by Linking Strategy and Expression

Unleashing Your School’s Brand Power by Linking Strategy and Expression

Presented by Eric Sickler, Pat Weas, and Bill Thorburn

College and university brands have power. But all too often, college and university marketing operations short shrift—or even skip—the thoughtful development of brand strategy in favor of diving headlong into tactical execution.

Connecting Your Brand To Your Consumers

Connecting Your Brand To Your Consumers

Presented by Eric Sickler and Collette Litzinger

Great brands stand the test of time. They survive soft economies, saturated marketplaces and disruptive innovations. When guided by a clear and compelling brand story, about its mission, vision and values, a brand can have a strong and lasting purpose.