How to target nontraditional student prospects in your higher ed marketing

Reaching the right prospects for your nontraditional student marketing can be a challenge. The amount of tools and channels available to optimize your outreach can appear overwhelming, but are integral to your marketing’s success. In this podcast Stamats Chief Content Engagement Director Christoph Trappe and Davia Lassiter, director of marketing at College of Continuing and Professional…

Details

Fall, 2017 International Student Trends

Although all of the fall, 2017 international student enrollment reports are not known and although no one has a crystal ball, I think it is safe to write an article about the clear enrollment winners and losers for the fall semester. Clearly countries like Canada and Australia enrolled an increasing number of international students. Clearly…

Details

Beyond Flexible: Meeting the Needs of Today’s Adult Student

Is your institution meeting the expectations of today’s adult students? How do you know? The needs of adult students have changed dramatically over the past 10 years, and so has the way adults make decisions about the colleges and universities they attend. Now, the selection process usually involves online research via reviews and benchmarks created…

Details

Adult Student Recruitment: From Obstacle to Opportunity

We all recognize it, commiserate about it—heck, sometimes we even wring our hands about it. However, awareness plus desire doesn’t always equal decisive action. When it comes to attracting and recruiting adult students (and by that term, I mean adults who are seeking either an undergraduate or graduate degree), it’s not always easy to feel…

Details

Drastic (Recruitment) Times, Drastic (Alumni) Measures

Your school has thousands of loyal brand advocates just waiting to help. The time is right to enlist, engage and empower them. Late last month, The Hechinger Report published a Jon Marcus article titled, “Universities and colleges struggle to stem big drops in enrollment.” Absolutely worth a read if you haven’t already seen it. In…

Details

The Excelsior Scholarship Program: Major Breakthrough or Minor Shakeup?

In April, New York Governor Andrew Cuomo signed a bill enacting the Excelsior Scholarship program, an initiative that allows New York residents from families earning up to $125,000 per year to attend all CUNY and SUNY colleges tuition free. With over 940,000 families potentially eligible, the program will undoubtedly reshape the competitive landscape for New…

Details

Survey Says: Major Trends in Higher Education

Last fall, Stamats conducted its National Poll on the Major Issues Facing Higher Education. Directed at senior-level college administrators and board members, the study had a singular, but crucial purpose: to identify and rank those issues of most importance to higher education professionals and the institutions they serve. To empower college and university leadership across…

Details
magazines overlapping

Too Long, Didn’t Read

I first heard the four letters at a board retreat in the Pacific Northwest. During the meeting, a number of current students were asked to respond to different publications from the university. When asked about what he thought about the new viewbook, one student responded with “TLDR.” When queried he said, “too long, didn’t read.”…

Details
World painted on hands

It Can Be Done: Harvard Quantifies Alumni Social and Global Impact

Every college and university (program, department, school, etc.) is increasingly being called on to demonstrate the success of their graduates. The first hurdle is gathering success data about achievements in careers and in life—daunting in and of itself. A second hurdle, even more formidable, is demonstrating (quantifying) how collectively an institution’s alumni are making a…

Details