Midway University
Students seeking this flexible, welcoming university deserved a responsive, engaging site.
75%↑
Pages/Session Volume
118%↑
Average Session Duration
23%↓
Bounce Rates
Midway University, a private liberal arts school in Midway, Kentucky, serves approximately 1,800 students. They offer traditional classroom instruction, evening and weekend courses, and online learning opportunities.
The university determined that their website no longer fully reflected the spirit of the school and the broad range of flexible learning options it affords every student. A new site was needed to engage prospective students, support enrollment, and strategically position Midway for greater growth.
Midway engaged Stamats to design and develop a new university website that would feature responsive design, intuitive navigation, template-based architecture, and enhanced multimedia.
As part of this project, Stamats:
- Conducted a thorough program assessment
- Integrated a new content management system
- Developed a customized social media strategy
- Tested new website concepts via focus groups
Helping Midway leverage Google Analytics was another large part of our efforts. We wanted the university to be able to optimize site performance and improve pay-per-click campaign response.
To do this, we developed a simplified user dashboard and taught them how to:
- Monitor page performance in real–time
- Increase conversions by identifying PPC keywords
- Segment audiences for more targeted messaging
The goal was simple: help Midway staff take ownership of ongoing site metrics in order to improve long-term marketing return on investment through data-driven decision making.
Post-launch site metrics have been dramatic and positive. Comparing Q1 of the last year before launch to Q1 of the first year after launch, page volume and average session duration increased. Bounce rates decreased during this period as well.
Midway’s marketing, recruitment, and enrollment teams are now equipped with the tools they need to better connect with their audiences.
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The Challenge
Midway University, a private liberal arts school in Midway, Kentucky, serves approximately 1,800 students. They offer traditional classroom instruction, evening and weekend courses, and online learning opportunities.
The university determined that their website no longer fully reflected the spirit of the school and the broad range of flexible learning options it affords every student. A new site was needed to engage prospective students, support enrollment, and strategically position Midway for greater growth.
-
The Project
Midway engaged Stamats to design and develop a new university website that would feature responsive design, intuitive navigation, template-based architecture, and enhanced multimedia.
As part of this project, Stamats:
- Conducted a thorough program assessment
- Integrated a new content management system
- Developed a customized social media strategy
- Tested new website concepts via focus groups
Helping Midway leverage Google Analytics was another large part of our efforts. We wanted the university to be able to optimize site performance and improve pay-per-click campaign response.
To do this, we developed a simplified user dashboard and taught them how to:
- Monitor page performance in real–time
- Increase conversions by identifying PPC keywords
- Segment audiences for more targeted messaging
The goal was simple: help Midway staff take ownership of ongoing site metrics in order to improve long-term marketing return on investment through data-driven decision making.
-
The Results
Post-launch site metrics have been dramatic and positive. Comparing Q1 of the last year before launch to Q1 of the first year after launch, page volume and average session duration increased. Bounce rates decreased during this period as well.
Midway’s marketing, recruitment, and enrollment teams are now equipped with the tools they need to better connect with their audiences.
