Audience Development Case Study
With the complete integration of their audience data, the client was able to lower their fulfillment costs, streamline their audience management and development efforts, and gained awareness of the types of content and products being consumed by his audience.
A B2B Trade Publisher needed to see his print subscription data in concert with their digital data.
They needed a user-friendly way to access their data in a system that integrated all the points of engagement: e-newsletter, email, webinar, event or website registrations, website tracking and live events. The data needed to be integrated in such a way that there was no duplication of contacts for accurate reporting.
In their current system they could not easily see the total audience universe and profile demographics and they could never link the magazine data to any without creating duplication and tons of extra work.
The Stamats Audativ intelligence team (SAI), in consult with the client, developed a database solution that houses all their data in a single database. Data is integrated and deduped as it enters the database. A robust set of reports were created based on criteria identified by the client. The reports included everything needed to audit validation and any other customized breakout of all other demos and product engagement.
An online query tool was developed to allow the client to access, view, and design reports and see every detail of engagement for each audience member.
With the complete integration of their audience data, the client was able to lower their fulfillment costs, streamline their audience management and development efforts, and gained awareness of the types of content and products being consumed by his audience.
With enhanced audience knowledge the client was able to refine his product offerings to those items that generated the most subscriber engagement.
Client was able to increase ad revenue by demonstrating to his advertisers where and how the audience was engaging – this allowed for cross sell and upsell opportunities.
Additional demographic data allowed his advertisers to reach very specific segments of his audience to fully target their efforts and increase their ROI.
For real results contact Donna Heuberger [email protected] 319-861-5145 today.
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The Challenge
A B2B Trade Publisher needed to see his print subscription data in concert with their digital data.
They needed a user-friendly way to access their data in a system that integrated all the points of engagement: e-newsletter, email, webinar, event or website registrations, website tracking and live events. The data needed to be integrated in such a way that there was no duplication of contacts for accurate reporting.
In their current system they could not easily see the total audience universe and profile demographics and they could never link the magazine data to any without creating duplication and tons of extra work.
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The Project
The Stamats Audativ intelligence team (SAI), in consult with the client, developed a database solution that houses all their data in a single database. Data is integrated and deduped as it enters the database. A robust set of reports were created based on criteria identified by the client. The reports included everything needed to audit validation and any other customized breakout of all other demos and product engagement.
An online query tool was developed to allow the client to access, view, and design reports and see every detail of engagement for each audience member.
-
The Results
With the complete integration of their audience data, the client was able to lower their fulfillment costs, streamline their audience management and development efforts, and gained awareness of the types of content and products being consumed by his audience.
With enhanced audience knowledge the client was able to refine his product offerings to those items that generated the most subscriber engagement.
Client was able to increase ad revenue by demonstrating to his advertisers where and how the audience was engaging – this allowed for cross sell and upsell opportunities.
Additional demographic data allowed his advertisers to reach very specific segments of his audience to fully target their efforts and increase their ROI.
For real results contact Donna Heuberger [email protected] 319-861-5145 today.
*To protect our clients’ proprietary information and other sensitive data, Stamats has removed business and product names.