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NACCO (National Association of Cancer Center Development Officers) and Public Affairs & Marketing Network (PAMN) Annual Conference
May 10, 2021 @ 8:00 am – May 13, 2021 @ 5:00 pm EDT
Sandra Fancher, Chief Innovation Officer, Stamats and Heidi Findlay, Executive Director Marketing & Communications at Roswell Park Comprehensive Cancer Center will present, “Telling a Complex Story in a Non-Complex Way.”
Course Description:
Building off the new website, Stamats and Roswell created a full-spectrum content strategy and development plan to better integrate the research, education, and patient care into one cohesive site. This data-driven strategy not only represents industry best practices, but also focuses on measurable user journeys, dynamic content, and memorable writing. The new Education and Research sites will tell Roswell’s story of historic and exceptional cancer science and training.
Learning Objectives:
- Learn how to balance the internal needs of scientific leadership with audience expectations and measurable calls to action.
- See how extensive research and planning turn highly technical vocabularies into engaging, persuasive storytelling.
- Learn how to use taxonomy to expand Drupal’s framework for increasing use of dynamic content.