Please join #StamatsNation in welcoming Sarah Clough as Vice President for Business Development. Discover how Sarah combines data and strategy to help higher education clients achieve business goals through research initiatives. Learn more.
Tuition discount rates have hit a record high. For colleges and universities, that means having a pricing strategy is more important than ever. Learn more.
Rarely does one graphic so clearly illustrate the relationship between policy decisions and recruiting success. These data, drawn from the Stamats annual Adult StudentsTALK™ study, were gathered from adult and graduate student marketing and recruiting professionals in response to: What challenges do you face in recruiting adult and/graduate students? As you can see, answers have…
Reaching the right prospects for your nontraditional student marketing can be a challenge. The amount of tools and channels available to optimize your outreach can appear overwhelming, but are integral to your marketing’s success. In this podcast Stamats Chief Content Officer Christoph Trappe and Davia Lassiter, director of marketing at College of Continuing and Professional Education at Kennesaw…
I’m a musician. After hearing me play, some may argue that claim. But as someone who finds joy, satisfaction, artistic expression and occasional cash through music, I often find myself thinking about making great music as a metaphor for doing great marketing.
A Facebook Ad campaign should not be treated like a pay-per-click (PPC) ad. Your audience is not viewing the content based off of an active search in the search engine results pages (SERPs). You need to develop your ad creative tailored towards specific audience segments in order to generate the most meow for your efforts.
When I talk to higher ed marketers and enrollment professionals about the promise of content marketing to build enrollment success, I’m consistently met with one objection: “Content marketing is a lot of work, and we’re already short-staffed!”
Eric calls Bob to discuss how to prioritize marketing initiatives on a college campus. They discuss the importance of ruthless prioritization with the big picture in mind.
Eric calls Bob to discuss what the senior team of a college/university should do to improve the institution’s marketability. They discuss the importance of the Chief Academic Officer (CAO) and creating programs that are in demand.
Nearly every time I have an audience, they hear my version of the 10:90 Rule. It goes like this: Invest 10% of your annual marketing budget in market research to improve the chances of the other 90% maximizing your marketing return-on-investment (mROI).