Roswell Park
Effective Strategy Lead to a 100% Return on Investment
Summary
Roswell Park Comprehensive Cancer Center in Buffalo, NY, needed a data-driven digital strategy to improve their website flow and content. Stamats partnered with Roswell Park to create a strategy based on key institutional goals, resulting in a robust sitemap and a strategic plan crafted around the accuracy, recency, reach, and effectiveness of their research and educational website content.
Services Provided
- Digital Strategy
- Content Governance
- User Journey Experience
- Content Generatio
The Challenge
Roswell Park Comprehensive Cancer Center in Buffalo, NY, needed a data-driven digital strategy to improve their website flow and content. Stamats partnered with Roswell Park to create a strategy based on key institutional goals, resulting in a robust sitemap and a strategic plan crafted around the accuracy, recency, reach, and effectiveness of their research and educational website content.
Our Strategy
- Subject matter expert interviews
- Content audit and inventory
- Brand and marketing content review
- Journey mapping and creation
- Taxonomy
- Information architecture
- Navigation Labeling
- Content matrix creation
- Content template design
- Content writing and recommendations
- “Writing for the Web” training
- Governance strategy and recommendations
- Content maintenance and reporting
The Results
2X
Pageviews increases YOY on all aspects of website.
100%
ROI on investment
$5,000
Just another Caption here. Yep
“Stamats did the best job ever, this is a testimonial that we could implement in a nice design.
The Work
