Roswell Park
Effective Strategy Lead to a 100% Return on Investment
![](https://www.stamats.com/wp-content/uploads/2023/11/banner-for-case-1024x409.jpg)
Summary
Roswell Park Comprehensive Cancer Center in Buffalo, NY, needed a data-driven digital strategy to improve their website flow and content. Stamats partnered with Roswell Park to create a strategy based on key institutional goals, resulting in a robust sitemap and a strategic plan crafted around the accuracy, recency, reach, and effectiveness of their research and educational website content.
Services Provided
- Digital Strategy
- Content Governance
- User Journey Experience
- Content Generatio
The Challenge
Roswell Park Comprehensive Cancer Center in Buffalo, NY, needed a data-driven digital strategy to improve their website flow and content. Stamats partnered with Roswell Park to create a strategy based on key institutional goals, resulting in a robust sitemap and a strategic plan crafted around the accuracy, recency, reach, and effectiveness of their research and educational website content.
Our Strategy
- Subject matter expert interviews
- Content audit and inventory
- Brand and marketing content review
- Journey mapping and creation
- Taxonomy
- Information architecture
- Navigation Labeling
- Content matrix creation
- Content template design
- Content writing and recommendations
- “Writing for the Web” training
- Governance strategy and recommendations
- Content maintenance and reporting
The Results
![](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
2X
Pageviews increases YOY on all aspects of website.
100%
ROI on investment
$5,000
Just another Caption here. Yep
“Stamats did the best job ever, this is a testimonial that we could implement in a nice design.
The Work
![Young Black woman in front of computer screen in darkened room](https://www.stamats.com/wp-content/uploads/2023/03/Sandra-personalization-blog-image-1024x679.jpg)
![Young Black woman looking at computer screen in a darkened room.](https://www.stamats.com/wp-content/uploads/2023/03/GettyImages-1140596499-1024x768.jpg)
![marketing team discussing strategy](https://www.stamats.com/wp-content/uploads/2023/03/marketing-team2-1024x732.jpg)
![](https://www.stamats.com/wp-content/uploads/2023/03/wrong-email-blast-students-walking-through-common-area.jpg)
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![](https://www.stamats.com/wp-content/uploads/2023/03/students-enroll-plan.jpg)