In this episode, we talk with author Jim Sterne about artificial intelligence in marketing. Jim wrote the book on the topic and shares his thoughts on what marketers should know, how to communicate with data scientists, and how to understand AI opportunities. Listen now.
Christoph recently gave a keynote at the Digital Enterprise Show in Madrid and talked about change. As most marketers know, change is constant and happens quickly.
Good data hygiene requires thought and planning to insure that all of your data fields- both contact information and demographic information- are current and accurate.
What goes into creating a strong Facebook ad that will bring in results? Find out now.
In this episode of the Stamats Insights Podcast, Shannon Nicholson shares her top tips on how even small teams can maximize social media engagement.
In this episode of the Stamats Insights Podcast, I’m chatting with Janelle Penny, editor-in-chief of Buildings.com about evergreen content. Janelle shares tips on how she consistently turns stories relevant to facility managers into articles that have a long shelf life. Listen to our discussion here or in your favorite app.
In this episode of the Stamats Insights Podcast I’m chatting with Stamats Account Manager Melissa Chapman about what databases are, why the basics are important to marketers and how to start driving results when you structure your databases well. Contact Melissa to get started on better database management.
As a content marketer, I spend most of my days thinking about how to create and distribute the best stories. That can be a full-time job, and more. That’s especially true because the strategies that actually work change regularly. Alexa may be the next thing, InMail is an effective tool on LinkedIn currently and let’s…
In recent years, several digital marketing platforms took interesting turns. Some social platforms switched to pay-to-play algorithms, effectively decreasing organic activity. Others implemented paid marketing rules that made it tough for higher education organizations to connect with relevant audiences in a meaningful way. LinkedIn has transformed to a more flexible and user-friendly platform that prioritizes…