4 Tips for Planning a LinkedIn InMail Campaign

In recent years, several digital marketing platforms took interesting turns. Some social platforms switched to pay-to-play algorithms, effectively decreasing organic activity. Others implemented paid marketing rules that made it tough for higher education organizations to connect with relevant audiences in a meaningful way. LinkedIn has transformed to a more flexible and user-friendly platform that prioritizes…

Crisis Communication

Tips for Crisis Communication in the Digital Age

Crisis communication in the digital age is complex. In this podcast, Christoph Trappe, Sandra Fancher, and Andrew Rohlf from Stamats discuss tips for higher ed organizations to ensure sensitivity to crisis events and turn potentially negative industry news into positive, trustworthy digital and real-world experiences.   Prefer to read? Transcript starts below: Christoph Trappe: Hello,…

Higher Ed Marketers Should Create Podcasts in 2019

As an academic institution marketer, a top priority is reaching prospective students and their parents with the right message to attract more of the right students. These students will become the voices of your brand, amplifying their support, opinions and insights about the organization for years to come on their resumes, social media and potentially your planned giving registries.  The challenge of…

Balancing Student Relations with Data Collection

Collecting the data of prospective students is a necessity in the 21st century. However, asking for too much can dissuade prospective non-traditional students from finishing their application. Non-traditional students seek value for their time, as well as respect for their privacy. By reducing the amount of hurdles, those potential students that began at the top…