Audience Listening Tools During COVID-19

Aired July 16, 2020

Register for this On Demand Webinar!

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Student and parent worries, priorities and plans are changing during COVID-19. Most of the communication strategy falls on the marketing team. Your institution’s geographic location, the frequency of cases in your region and your COVID-19 communications and re-opening plan all shape how students and parents are feeling about returning to your school, or to attend for the first time.

This webinar gives your marketing team audience tools to understand stakeholder concerns so you can hit the right tone and message in your back-to-school messages. These tools can also be used to test your current message to encourage students to enroll.

About the Presenters

Nadine Brock, Research Director

With more than 25 years of experience in market research, she consults with Stamats’ clients across many consumer and business-to-business segments and designs qualitative and quantitative research.

Before joining our team, Nadine consulted in news media and worked for clients across multiple industries at GfK in Germany, one of the largest market research agencies in the world.

She earned her MBA from the University of Iowa. When she’s not at work, you can find Nadine outdoors—on the trails, on a bike, or with two skis under her feet.

Jack Sandeen, Research Consultant

With an amazing level of insight and skill, Jack designs custom research solutions that shape marketing strategies for a wide range of Stamats’ clients. He’s passionate about exploring the intricacies of consumer behavior and providing actionable research that’s focused on empathy, market tensions, and brand engagement.

Jack earned his MS in applied intelligence from Mercyhurst University and his BA and BSEd from the University of North Dakota. With more than 10 years of research experience, his skills include audience segmentation, statistical analysis, conjoint analysis, predictive modeling, demographic/geographic analysis, and providing contextual support with secondary data and proprietary databases. An avid outdoorsman, Jack enjoys hiking and camping with his two boys and the newest member of the Sandeen family—a bernedoodle puppy named Rosie.