January 9, 2020
This post is written by guest contributor, Heidi King, Content Writer at OmniUpdate.
A new year, a new decade… While 2020 will introduce new technology, challenges, and trends, some things will continue to demand the attention of higher education marketers and administrators.
Get a jump-start on your year by implementing these top five digital marketing tips especially for higher ed.
Download our free content editorial calendar to organize your 2020 editorial calendar:
Who better than Google to teach you the ins and outs of analytics? The Google Analytics Academy helps you learn about Google’s measurement tools so that you use intelligent data collection and analysis to inform your college or university’s marketing efforts. The best part is that there are courses for all skill levels—and they’re free.
Enhance student engagement, increase accountability, and improve operational efficiencies by learning how to create forms that students will actually complete. Get the info by watching How El Camino College Saved Time, Money and Energy with Formstack.
You have a microcosm of social influencers walking around on your campus, and since they are already enrolled, you can bet they have bought into your brand. Capitalize on their audiences by asking them to become brand ambassadors or campus influencers for your college or university. To do this, develop a plan where they commit to posting consistently on given topics such as a day in the life at your university or their favorite cheap eats around campus. Micro-moments such as these present a fleeting chance to engage with prospective students and move them along in their journey.
In Serenity Now: Redesigning a Website in One Year or Less, Angela Cavaliere and Amelia Fox from Montgomery County Community College in Pennsylvania share how to navigate project timelines, conduct user testing, and rewrite content to incorporate a new brand to meet a rigorous one-year deadline for a college website redesign. If you’re really ambitious, check out ways to make your website a brand-building powerhouse.
Looking for other ways to meet your new year’s resolutions? Download OmniUpdate’s ebook, Get Ahead in 2020: 52 Digital Marketing Tips for Higher Ed.