Snapchat Today, Something Else Tomorrow

It’s constant. The ceaseless barrage of chatter in the news, on blogs, in our social media feeds, and in our offices centers around one thing: we are in the midst of social change. We are told that higher ed faculty must flip the classroom because lectures don’t work anymore. We are told that the jobs for those in college right now don’t even exist yet so we wonder, how do you teach what you don’t know? We are told that we must disrupt our way of doing things if we are to meet the challenges of the Information Age.

Your sister gets her news from her Twitter feed. Your mother gets her news from her Facebook feed. Where will your 16-year-old nephew get his news?

Snapchat thinks he’ll get it from them. They are currently seeking journalists for hire. What would Snapchat want with journalists? We have a presidential election not too far away and with that comes a relentless broadcast of soundbites after the fact. After an event, after a town-hall meeting, or after a rally, we see the news networks and political junkies edit together their video clips and quotable soundbites. Everyone racing to get their version out first. What if Snapchat beats them all with journalists on site, who can record and send instantly, directly to anyone who has the app on their phone? The turn-around time for news just jumped the rails. You don’t have to wait for intermediaries anymore back at the office. No need for edits and approvals. Let’s just send it directly to those interested.

What does this mean for your admissions team in higher ed? At our Stamats Intensive: Marketing Intelligence for What Lies Ahead in Chicago on June, 30th, we have invited Gil Rogers, director of marketing and enrollment insights at Chegg Enrollment Services, to talk about the latest changes you need to prepare for in your admissions strategies when using social media. What are the top three social media apps for researching colleges? If 91% (of those polled in a Chegg study) want to receive communication from college admissions tailored specifically for them, is Snapchat the answer? Or something else?

The students you are trying to reach are savvy consumers of digital media. That requires an evolving communication strategy from your team in order to keep up, and hopefully even stay ahead. Snapchat has it figured out—for now—but what’s next?

Join us in Chicago to talk about your strategy. Don’t wait until after the fact.

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