You’ve been tasked with increasing your college website search rankings. On-page SEO is a big part of it. Optimizing your pages can sometimes feel like putting together an SEO Mad Lib. Instead of retroactively going in and optimizing a page, why not do it from the start?
We hear you and feel your pain, all you fine folks in communications, marketing, and admissions: we have an SEO tool that can run a high-level SEO assessment to help you find where some of your technical holes may be preventing you from the page results you want.
We’ve also created this handy checklist (our SEO Mad Lib) for the most important SEO on-page elements that you can hand off to your web content manager.
The SEO Mad Lib Checklist
□ Checklist item 1:
Meta page titles and meta descriptions
Always write unique page titles and meta descriptions. Include your keyword(s). Make them telling for the user and cool cats. Keep your words under the maximum pixel count. Try it out in a simulator tool if you aren’t sure if you are herding cats over a cliff.
□ Checklist item 2:
H1 tags and subheadings
Cool cats can read HTML, didn’t you know? They sniff out <h1> tags and pounce on them. Make sure your headlines and subheadings are optimized with keywords and proper <h1>, <h2>, and <h3> tags. Since users and cool cats love scanning your page, consider breaking up your content into mouse sized edible chunks for easy digestion of facts.
□ Checklist item 3:
Alt tags on every image
Nothing pleases a cool cat like alt tags on every image.
□ Checklist item 4:
Cool cats like links
Link in the text where it is helpful to the user and cool cats will purr you some SERPs love for it. Why not try it out a few times a page as long as it is creating a natural mouse trail for the cool cats to follow?
Going through your SEO checklist
The first step toward reaching zen cat status is pulling the technical details as to your website isn’t appearing at the top of the search engine results. Request your free SEO snapshot to help you understand the strengths and weaknesses of your website and make zen cat happy.