A CRM Buyer’s Guide for Higher Education: Five Ways to Kickstart Your Buying Process on Campus

A blog from Nicole Baldassarre and our good friends at TargetX. Many offices are being asked to do more with less, while simultaneously experiencing increased pressure to reach and maintain enrollment goals. Student demographics are changing and with that comes unique challenges that affect enrollment and completion rates. With recruiters and advisors assigned to manage…

The Write Stuff: Content Marketing Best Practices

Whether part of a holistic demand generation strategy or a more focused communication campaign, effective content marketing is all about building and maintaining meaningful connections with your most valuable audiences. The goal is less about selling and more about authentic engagement — reaching people where they live, with information that matters, in ways that are…

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Cost and the Academic Experience – The Two Key Drivers in College Choice

While there is a standard list of some 30 college choice characteristics, it is pretty clear there are two choice variables of paramount importance: cost and the academic experience. First, let’s look at cost. Recently, Stamats published a fascinating eBook entitled, HigherEdTALK™: Tuition Intelligence for Smarter Recruitment. This 16-page book looks at four key questions: At…

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Price Perspective: How Reframing Discounts Shifts Perception of Value

Communicating cost information effectively is a primary challenge for higher ed marketers and enrollment managers. On one hand, discussions of cost often become discussions of value (i.e., the quality of the education, the promise of positive outcomes in employment or graduate school, pristine facilities, etc.). On the other, discussions of cost are often less about abstract concepts…