Price_Perspective_How_Reframing_Discounts_Shifts_Perception_Value

Price Perspective: How Reframing Discounts Shifts Perception of Value

Communicating cost information effectively is a primary challenge for higher ed marketers and enrollment managers. On one hand, discussions of cost often become discussions of value (i.e., the quality of the education, the promise of positive outcomes in employment or graduate school, pristine facilities, etc.). On the other, discussions of cost are often less about abstract concepts…

Information Source Used by Higher Education Adult Students

Chief Information Sources Used by Adult Students

Like undergraduate students, adult students use a panoply of information sources when exploring prospective colleges and programs. Not surprisingly, these sources include a blend of: Digital and non-digital information Channels controlled by the school and channels independent from the school University Website The most powerful owned media, not surprisingly, is an institution’s website. Recognizing its…

higher education barriers to overcome

Barriers to Overcome

Understanding the Concerns Adult Students Have About Going to College Colleges and universities interested in recruiting adult students often fill their recruiting communication channels with information on why an adult student should go (back) to school. The information is logical and their arguments are persuasive. At least up to a point. What schools often forget, however, are…

Your Relationship With Data: It’s Complicated

In the Digital Age, data touches every dimension of an organization’s operations. Strategic decision-making, productivity, compliance, and marketing all rely upon high-quality data. And as big data, artificial intelligence, and data attribution become central to how organizations differentiate themselves in the marketplace, maintaining efficient control and accuracy is crucial — and sometimes complicated. If you’re…

Sustainable Site Redesign: Planning for Life After Launch

So your school is planning a long-overdue website redesign. But how do you balance ambitious goals with the realities of day-to-day site management, feature optimization, and maintenance? Recently, Stamats’ own Lin Larson explored this topic in a webcast hosted by our content management system (CMS) partner, OmniUpdate. With more than 20 years of higher education…