How Do Your Most Important Audiences Really See You?

No institution is an island. The perceptions, needs, and changes within your audiences shape what you can achieve. Internally, students, staff, and faculty define the institution every day. Externally, alumni, donors, employers, prospective students, parents, and community leaders can smooth your way or spark a storm.

How We Can Help

Academic Satisfaction and Student Outcomes

That robust academic portfolio requires understanding the general learning environment, where student satisfaction is a key driver. We measure students’ satisfaction with their overall academic experiences, including courses, advising, majors, and other academic dimensions, as well as satisfaction with outcomes, including campus life and job placement after graduation.

Image and Perception Studies

If you could flip open their brains, could you see what goes on as they choose (or don’t choose) your institution? How you stack up to competitors? Whose opinion counts as they make a choice? No flip-top heads here, yet our image and perception research gives insight into their thoughts.

Nonmatriculant Studies

Understanding why nonmatriculating students don’t enroll is critically important to your overall recruiting and retention strategy—as is understanding why others don’t apply and others don’t even inquire. College matriculation is a complex decision and you need in-depth data to understand the ones who went elsewhere.

Tuition Price Elasticity and Brand Value Study™

This powerful research tool allows you to see beforehand how changes in tuition will impact market share and overall net tuition revenue—including the price threshold at which students and families balk—as well as how your position in the choice set impacts students’ willingness to pay.

Resources to Help You Understand Your Audience

A Nation of Innovators?

It seems fair to guess that innovation is tied to education, although the exact correlation is harder to track, given changes in our education system since 1790. Certainly the belief that innovation (and its related economic energy) relies on adequate education in science, technology, engineering and math (STEM) underlies our anxiety over declining STEM preparation.…


Who Are Your Students?

This sounds like a pretty easy question, but as it turns out, the answer is anything but. Last week’s NLRB decision adds even more complexity to the question. Are They Employees? The National Labor Relations Board says “yes,” which also allows Northwestern players to form a union. The university argues instead that the players are…


Using Email for Surveys

Using email to disseminate survey invitations provides an easy and inexpensive means of recruiting respondents. Unfortunately, response rates for most email-invite samples are quite low. Moreover, respondent self-selection almost always results in a sample which differs substantially from the target population or that can’t be compared to the target population. Options are available (such as…


Defining and Managing the Academic Experience

Each year we complete dozens of studies for clients that address some facet of the academic experience. An amalgam of these studies reveals that students often have a richer definition of the academic experience than do many colleges and universities. For example, traditional-age students use some 18 different variables to define the academic experience, including:…