How Do Your Most Important Audiences Really See You?

No institution is an island. The perceptions, needs, and changes within your audiences shape what you can achieve. Internally, students, staff, and faculty define the institution every day. Externally, alumni, donors, employers, prospective students, parents, and community leaders can smooth your way or spark a storm.

How We Can Help

Academic Satisfaction and Student Outcomes

That robust academic portfolio requires understanding the general learning environment, where student satisfaction is a key driver. We measure students’ satisfaction with their overall academic experiences, including courses, advising, majors, and other academic dimensions, as well as satisfaction with outcomes, including campus life and job placement after graduation.

Image and Perception Studies

If you could flip open their brains, could you see what goes on as they choose (or don’t choose) your institution? How you stack up to competitors? Whose opinion counts as they make a choice? No flip-top heads here, yet our image and perception research gives insight into their thoughts.

Nonmatriculant Studies

Understanding why nonmatriculating students don’t enroll is critically important to your overall recruiting and retention strategy—as is understanding why others don’t apply and others don’t even inquire. College matriculation is a complex decision and you need in-depth data to understand the ones who went elsewhere.

Tuition Price Elasticity and Brand Value Study™

This powerful research tool allows you to see beforehand how changes in tuition will impact market share and overall net tuition revenue—including the price threshold at which students and families balk—as well as how your position in the choice set impacts students’ willingness to pay.

Resources to Help You Understand Your Audience

Understanding What Motivates Adult Students

Understanding What Motivates Adult Students

Practicals are driven by the financial betterment of themselves and their families. Starters have long desired to go to college, but life (work, family, other responsibilities, and finances) have prevented them from attending. Finishers are people who attended, but did not complete college.

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One Adult Student’s Story: Sharpening Skills

Shawn landed her first marketing job after graduating from a private liberal arts college with a degree in communication studies. She loved her job. After five years, she felt she was ready to move up into a senior position within her company. Then, Shawn discovered she was pregnant. She told friends attending a dinner party at her house that she would continue to work after the baby was born.

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2015 TeensTALK™ Reveals Teens’ Creative Hot Buttons

While the fresh start of a new fiscal year is typically something to look forward to, FY16 will be a challenging one for lots of colleges across the country. We’re already hearing from a number of chief marketing and chief recruiting officers who report that projected tuition revenue shortfalls will require budget-tightening at best, and staff-trimming at worst.

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The Amazing MBA

The Amazing MBA

Big news in graduate education! For the first time ever, the MBA (including specialized business master’s degrees in programs like accounting or finance) has surpassed even a master’s in education in terms of the number of master’s degrees conferred in the US. What’s been happening?

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