How Do Your Most Important Audiences Really See You?

No institution is an island. The perceptions, needs, and changes within your audiences shape what you can achieve. Internally, students, staff, and faculty define the institution every day. Externally, alumni, donors, employers, prospective students, parents, and community leaders can smooth your way or spark a storm.

How We Can Help

Academic Satisfaction and Student Outcomes

That robust academic portfolio requires understanding the general learning environment, where student satisfaction is a key driver. We measure students’ satisfaction with their overall academic experiences, including courses, advising, majors, and other academic dimensions, as well as satisfaction with outcomes, including campus life and job placement after graduation.

Image and Perception Studies

If you could flip open their brains, could you see what goes on as they choose (or don’t choose) your institution? How you stack up to competitors? Whose opinion counts as they make a choice? No flip-top heads here, yet our image and perception research gives insight into their thoughts.

Nonmatriculant Studies

Understanding why nonmatriculating students don’t enroll is critically important to your overall recruiting and retention strategy—as is understanding why others don’t apply and others don’t even inquire. College matriculation is a complex decision and you need in-depth data to understand the ones who went elsewhere.

Tuition Price Elasticity and Brand Value Study™

This powerful research tool allows you to see beforehand how changes in tuition will impact market share and overall net tuition revenue—including the price threshold at which students and families balk—as well as how your position in the choice set impacts students’ willingness to pay.

Resources to Help You Understand Your Audience

magazines overlapping

Too Long, Didn’t Read

I first heard the four letters at a board retreat in the Pacific Northwest. During the meeting, a number of current students were asked to respond to different publications from the university. When asked about what he thought about the new viewbook, one student responded with “TLDR.” When queried he said, “too long, didn’t read.”…


World painted on hands

It Can Be Done: Harvard Quantifies Alumni Social and Global Impact

Every college and university (program, department, school, etc.) is increasingly being called on to demonstrate the success of their graduates. The first hurdle is gathering success data about achievements in careers and in life—daunting in and of itself. A second hurdle, even more formidable, is demonstrating (quantifying) how collectively an institution’s alumni are making a…