I have been spending a lot of time lately thinking about core values; that list of qualities that are framed and placed strategically throughout campus. Chances are that an inordinate amount of time went into defining those values. It is likely that meetings were held, debate ensued around each iterations the final list was rolled out with great fanfare.
Find the Hole in Your Recruitment Funnel
Enrollment weaknesses are symptoms, not the problem. Whether you’re trying to make a class, make a better class, or widen your pool, seek first to understand the problem as clearly as you feel the pain. Is it how you’re seen by your prospects? Is it that you’re not seen by your prospects? Are you communicating too little? Too much? At the wrong moments in the funnel? Once we know the challenge, we can shape a solution.