Work with Stamats to improve your enrollment

Find the Hole in Your Recruitment Funnel

Enrollment weaknesses are symptoms, not the problem. Whether you’re trying to make a class, make a better class, or widen your pool, seek first to understand the problem as clearly as you feel the pain. Is it how you’re seen by your prospects? Is it that you’re not seen by your prospects? Are you communicating too little? Too much? At the wrong moments in the funnel? Once we know the challenge, we can shape a solution.

How We Can Help

Image and Perception Studies

If you could flip open their brains, could you see what goes on as they choose (or don’t choose) your institution? How you stack up to competitors? Whose opinion counts as they make a choice? No flip-top heads here, yet our image and perception research gives insight into their thoughts.

Student Recruitment Assessment

Stamats will partner with your recruiting staff to identify and prioritize your best opportunities to enhance recruiting effectiveness. This focused assessment will serve you well if you generally meet your goals but need an outside eye to help you improve, or need immediate assistance to meet your current cycle goals.

Competitive Positioning

Smarter positioning depends upon knowledge of your competitive environment as well as the academic programs and learning environment strengths that distinguish you from your competitors. Our experienced researchers and consultants can help you find sustainable competitive advantages through a competitive environment scan and the right selection of other tools.

Communication Sequence Mapping

To meet your goals, each contact should serve a strategic purpose, continue and enhance your unique story, and arrive at the optimal time. Communication sequence mapping brings order and strategy to complex communications, and leaves you with a more useful end product than the usual marketing communications audit.

Recruitment Planning

Carefully conceived and thoughtfully executed plans are the key to long-term success recruiting undergraduate, graduate, and adult students. And, when, the objectives in the plan are realistic, budgets are carefully addressed, and accountability is clear, you have a recruiting plan that you can implement successfully.

New Market Identification

What if you had a map that located that elusive treasure, those students who want your programs? As you seek more demand for current programs and as you consider new programs or new delivery methods, let us help you make a clearer map of your growing markets.

Academic Program Assessment

To build a robust array of academic programs that are in demand and are differentiated from your competitors’ programs, begin with a rational academic program assessment. Our academic program survey will tell you the strengths and opportunities within existing programs. Your current programs may have the equity to stay in your program portfolio; measuring is the way to find out.

Social Media Planning and Strategy

Platforms like Facebook and Twitter help you engage with prospective students, current students, alumni, and more. Whether you are currently leveraging these platforms or whether you are just beginning, we can help you use social media to drive admissions, increase yield, and create lasting connection with your audiences.

Resources to Help You Improve Enrollment

Content Marketing Stealth Applicants

Using Content Marketing to Meet Would-Be Stealth Applicants

If you’ve ever been to a beach along the East Coast, you’ve experienced them. Just as you’re enjoying a beautiful day of surf and sand, you suddenly notice something—a burning feeling. You look around, and you see nothing, but red welts begin to appear. You’ve just met the famous genus Culicoides, otherwise known as the no-see-um bug.

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Worst College Student Pick-Up Line Ever

Take a listen to the clip below from the 2013 TeensTALK LIVE! Panel discussion and it won’t take you long to re-think the current-student-to-prospective-student interaction your school orchestrates within your recruitment marketing program. While the notion of putting your current students in touch with your prospective students is noble, the devil is in the details. And from the sound of things, the devil is winning.

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Chuck Reed, Stamats

Reed Between the Lines: Enrollment Criteria

The question I asked wasn’t some highfalutin smarty pants show-off nugget. It was pretty basic. “Why do you want to grow enrollment?” The president and her leadership mulled this. At least one person, the provost I recall, snickered with that “Duh-why-do-you-think?” smugness. “Well, we are a tuition-driven institution and we could use the numbers.” I…

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Venturing Into the Unknown

I’m going to let you in on a little secret, even though it’s a bit embarrassing: I’m scared of tweeting. Yep, I’m a marketer and a millennial—though at the older end—and I’m petrified of sending a tweet. I have a Twitter account. I follow people and enjoy reading my timeline. I know how to market…

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Chuck Reed, Stamats

Reed Between the Lines: Lesson of Two

I love a good example when making a point. A real-life, real-world, real-deal, been-there-done/saw/heard-that event is a pretty critical lesson that makes any philosophy or intention more accessible. You can talk about a theory, but living it firsthand is more helpful. I could talk about new program creation as an enrollment strategy, but a) others…

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Increasing College Enrollment: Back to Basics

Lately, a lot of the conversation in the higher ed world has been centered on the topic of increasing enrollment. After all, what’s an institution of higher learning without the students to teach? Through image and perception studies, a student recruitment assessment, competitive positioning, recruitment planning, and more, you can learn new strategies and set new goals to help you increase…

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