If you’ve ever been to a beach along the East Coast, you’ve experienced them. Just as you’re enjoying a beautiful day of surf and sand, you suddenly notice something—a burning feeling. You look around, and you see nothing, but red welts begin to appear. You’ve just met the famous genus Culicoides, otherwise known as the no-see-um bug.Details
Find the Hole in Your Recruitment Funnel
Enrollment weaknesses are symptoms, not the problem. Whether you’re trying to make a class, make a better class, or widen your pool, seek first to understand the problem as clearly as you feel the pain. Is it how you’re seen by your prospects? Is it that you’re not seen by your prospects? Are you communicating too little? Too much? At the wrong moments in the funnel? Once we know the challenge, we can shape a solution.