Creating Better Content for Prospective Students

Creating Better Content for Prospective Students

A recent study by the Content Marketing Institute revealed that only 8 percent of marketers feel their content is “very effective.” At the same time, 65 percent of marketers admitted that they don’t have a written document of content strategy, and about one third of those who do have a documented strategy say they follow it “very closely.” Correlation? You bet.

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Gathering Data from Nonmatriculating Students

Gathering Data from Nonmatriculating Students

Nonmatriculating students may be the most important target audience for quantitative research. You’ve made the investment to get them this far and, for whatever reason(s), they have eschewed your school for another. Too frequently, the students you’ve so heavily invested in slip away and you never have a full—and actionable—understanding of why.

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9 Reasons for Retargeting as a Recruitment Tool

9 Reasons for Retargeting as a Recruitment Tool

Think about your web stats for a minute. Just how often does a prospect visit your site, view a page, and immediately click for more information? If you’re like most colleges and universities, roughly 98% of first time visitors will leave your site without converting (i.e. leaving you without their email or other contact info). Retargeting can help bring those valuable prospects back, giving you another opportunity to bring them into your communications cycle.

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Content Marketing Isn’t for the Faint-Hearted

Content Marketing Isn’t for the Faint-Hearted

Most colleges and universities are doing some kind of content marketing. They’re blogging, they’re posting to Facebook, they’re tweeting, and they’re posting pics to Instagram. At the same time, when I talk to the marketing or enrollment people, they just aren’t satisfied with the results they’re achieving.

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Is Your Enrollment Marketing “Creepy Fantastic?”

Is Your Enrollment Marketing “Creepy Fantastic?”

Not so long ago, I was presenting a content marketing plan to a group of enrollment marketing professionals at a struggling law school. As I outlined an approach that included retargeting, geofencing, IP addressing, and a host of other outreach tactics, all designed to get prospects to some really great content, two of the clients looked at each other with mock horror on their faces and commented, “That’s really creepy.” I turned to them and responded, “It’s also fantastic.”

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Content Marketing Stealth Applicants

Using Content Marketing to Meet Would-Be Stealth Applicants

If you’ve ever been to a beach along the East Coast, you’ve experienced them. Just as you’re enjoying a beautiful day of surf and sand, you suddenly notice something—a burning feeling. You look around, and you see nothing, but red welts begin to appear. You’ve just met the famous genus Culicoides, otherwise known as the no-see-um bug.

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Worst College Student Pick-Up Line Ever

Take a listen to the clip below from the 2013 TeensTALK LIVE! Panel discussion and it won’t take you long to re-think the current-student-to-prospective-student interaction your school orchestrates within your recruitment marketing program. While the notion of putting your current students in touch with your prospective students is noble, the devil is in the details. And from the sound of things, the devil is winning.

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Chuck Reed, Stamats

Reed Between the Lines: Enrollment Criteria

The question I asked wasn’t some highfalutin smarty pants show-off nugget. It was pretty basic. “Why do you want to grow enrollment?” The president and her leadership mulled this. At least one person, the provost I recall, snickered with that “Duh-why-do-you-think?” smugness. “Well, we are a tuition-driven institution and we could use the numbers.” I…

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Venturing Into the Unknown

I’m going to let you in on a little secret, even though it’s a bit embarrassing: I’m scared of tweeting. Yep, I’m a marketer and a millennial—though at the older end—and I’m petrified of sending a tweet. I have a Twitter account. I follow people and enjoy reading my timeline. I know how to market…

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Chuck Reed, Stamats

Reed Between the Lines: Lesson of Two

I love a good example when making a point. A real-life, real-world, real-deal, been-there-done/saw/heard-that event is a pretty critical lesson that makes any philosophy or intention more accessible. You can talk about a theory, but living it firsthand is more helpful. I could talk about new program creation as an enrollment strategy, but a) others…

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Increasing College Enrollment: Back to Basics

Lately, a lot of the conversation in the higher ed world has been centered on the topic of increasing enrollment. After all, what’s an institution of higher learning without the students to teach? Through image and perception studies, a student recruitment assessment, competitive positioning, recruitment planning, and more, you can learn new strategies and set new goals to help you increase…

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