Information Source Used by Higher Education Adult Students

Chief Information Sources Used by Adult Students

Like undergraduate students, adult students use a panoply of information sources when exploring prospective colleges and programs. Not surprisingly, these sources include a blend of: Digital and non-digital information Channels controlled by the school and channels independent from the school University Website The most powerful owned media, not surprisingly, is an institution’s website. Recognizing its…

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higher education barriers to overcome

Barriers to Overcome

Understanding the Concerns Adult Students Have About Going to College Colleges and universities interested in recruiting adult students often fill their recruiting communication channels with information on why an adult student should go (back) to school. The information is logical and their arguments are persuasive. At least up to a point. What schools often forget, however, are…

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A/B Testing Tips with OU Campus

5 Tips for A/B Testing With OU Campus™

It happens countless times each day: Visitors land on your website by clicking a search ad or Facebook post. When they arrive, what image or headline do they notice? What do they ignore? A/B testing allows you to optimize your site traffic by better understanding how users respond to various site details. Even minor alterations…

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Reaching and Converting Adult Students: Part II of II

Last month, I addressed how to reach prospective adult students, Part I of a two-part blog series. Part II will take a look at how to convert adult students into being active inquirers.   Part II – Converting Adult Students The key to converting students is to understand how their mindset has changed from being…

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Reaching and Converting Adult Students: Part I of II

Savvy markets know there is a big difference between reaching adult students and converting adult students. For this reason, I am going to approach this topic in two blogs. This blog will address reaching prospective adult students. The second companion blog will take a look at converting adult students.   Part I − Reaching Adult…

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The Message Matters: 6 Tips for Better Program Promotion

Over the past few years, a growing number of clients have approached Stamats asking for assistance refreshing and strengthening their brand marketing messages and improving the effectiveness of their student recruitment messaging. These two challenges converge for the types of information and messages used to promote academic programs. Based on scores of competitor reviews, some…

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Operationalizing Core Values

I have been spending a lot of time lately thinking about core values; that list of qualities that are framed and placed strategically throughout campus. Chances are that an inordinate amount of time went into defining those values. It is likely that meetings were held, debate ensued around each iterations the final list was rolled out with great fanfare.

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How to Recruit International Students in 2018

No, there is no typo in the headline of this article. I believe that because of the referendum in the UK and the election results in the US, many international students in 2017 will walk away from both countries and consider others, like Australia, Canada, and China for their undergraduate and graduate educations.

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2018 International Student Communication Plan

The impact of the UK’s Brexit vote and the results of the 2016 elections in the US have already negatively impacted international applications to many colleges and universities in both countries. Rather than wait until final enrollment numbers are reported in the fall, schools with strategic international recruitment plans should begin now to review and change the way they have recruited international students in the past.

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Creating Better Content for Prospective Students

Creating Better Content for Prospective Students

A recent study by the Content Marketing Institute revealed that only 8 percent of marketers feel their content is “very effective.” At the same time, 65 percent of marketers admitted that they don’t have a written document of content strategy, and about one third of those who do have a documented strategy say they follow it “very closely.” Correlation? You bet.

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Gathering Data from Nonmatriculating Students

Gathering Data from Nonmatriculating Students

Nonmatriculating students may be the most important target audience for quantitative research. You’ve made the investment to get them this far and, for whatever reason(s), they have eschewed your school for another. Too frequently, the students you’ve so heavily invested in slip away and you never have a full—and actionable—understanding of why.

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