Adult Student Information, Data, and Resources—Sites to Make Your Life Easier!

How many times have you heard, there just isn’t any really great data out there on adult students and their needs? It’s either complete academic-speak or so fluffy it’s not worth the time. Of course, Stamats conducts a national study of prospective adult undergraduate and graduate students each year which provides excellent actionable information for…

Using Personas to Drive an Effective Online Marketing Strategy

Knowing your audience is one of the most fundamentally important things involved in redesigning your institutional website. Every decision you make—from the overall design to the copy’s tone to the functionality of the newsfeed—should be made with their needs in mind. Not long ago, I wrote a QuickTAKES article about crafting an effective web presence.…