Fritz McDonald has more than 20 years experience as a professional writer, editor, and creative strategist. He earned his bachelor's degree at UCLA, and an M.F.A. from the University of Iowa Writer's Workshop. At Stamats, Fritz has created marketing communications, Web sites, digital strategy, and branding programs for colleges and universities across the U.S. He has an extensive background in social media, has delivered webinars on the subject for Academic Impressions, CollegeWeek Live, and University Business and written an industry-leading white paper on social networking strategies. He has been a keynote speaker for CASE, CCAE, SUNY CUAD and ACT, and presented at such well-known conferences as HighEd Web, EduWeb, EduComm, and The AMA Symposium for the Marketing of Higher Education. He has written on higher education marketing for Admissions Marketing Report and on social media most recently for University Business and is currently developing social media strategies for numerous clients, among them an extensive plan for Loyola University-Chicago's undergraduate and graduate schools. His creative work has garnished numerous awards, including a CASE Gold Regional, more than 40 ADDYs, and Admissions Marketing Report Gold, Silver, and Bronze awards. His Stamats clients have included Furman University, St. Olaf College, Villanova University, Harvard Medical School, and many others
800-553-8878 Ext. 5151
fritz.mcdonald@stamats.com
