Search Visibility Is Changing. Are You Ready?

Visibility Must-Haves: SEO/AEO & Schema Markup

Prioritizing SEO/AEO and schema is no longer a nice-to-have. It’s something brands must do to remain or become visible in AI and traditional search. If this movement feels overwhelming, we understand. It is a lot! We are here to help guide you through every stage of the process.

SEO/AEO is the optimization of content to provide answers to questions and intent-driven searches that users are posing across social, the web, and AI platforms. Schema markup is standardized vocabulary coded into your website that tells Google, ChatGPT, Gemini, and other answer engines:

• What the page is (e.g., Article, Event, FAQ)
• Who it’s about
• How different content relates across your site

In 2026, it’s essential for institutions to take a step toward SEO/AEO and schema implementation, even if it is a small one.

Do Your Site Have Schema Markup?

Let’s find out! Enter your website URL at schema.org to see if your site has existing schema markup. If you do, you’re already headed in the right direction.

Let Stamats help you fill in the gaps to prioritize schema enhancements and help you get discovered across AI and traditional search! Email us to get answers to your SEO and schema questions.