Essential Tips for Building a Strong RFP
Aired October 15, 2025
Students are now asking ChatGPT, Perplexity, and Gemini where to apply—not just Google. In this session, Stu Eddins will show you how to use tools like Search Console and Looker Studio to uncover hidden queries, create AI-friendly content, and position your institution to appear in AI-generated answers.
You’ll learn how to:
- Find real visitor intent
- Create content AI tools reference
- Align your SEO with emerging AI search
- Assess your site’s AI readiness
Register for this On-Demand Webinar!
A quick, practical playbook for marketing and web teams.
About the Presenter
Stu Eddins
Chief Digital Strategy Officer
Stu leads a team of digital marketing and analytics professionals that provides strategic support to higher education clients striving to increase awareness and demand generation for their brands and their programs. He brings decades of digital marketing expertise, having led enterprise initiatives in industries such as healthcare, higher education, ecommerce, and manufacturing.
Certified in Google Ads, Analytics, and Tag Manager, Stu uses his background in sales, customer service, analytics, and marketing to plan and implement successful campaigns that address overarching strategic goals and outcomes with data-driven tactics.