February 4, 2019
Not long ago in a galaxy not so far away, colleges and universities were looking for ways to broaden marketing input and welcome more diverse viewpoints in key institutional branding and communication decisions. Enter the Branding Task Force. Acting as their institution’s personal branding Jedi knights, members of the task force share essential information with the campus community and provide the president and his/her leadership team with valuable advice and direct feedback from constituents on a host of branding initiatives related to public relations, advancement and fund-raising, and student recruitment.
Though each task force is unique, the focus, duties, and goals of these groups tend to be consistent across schools. Here are the foundational duties of a branding task force and why each of those duties is crucial to institutional branding success:
At Stamats, we travel the galaxy looking for new ways to help colleges and universities apply their brands in innovative ways, reach a wider audience, and create meaningful connections with their constituents. If you’d like to learn more about our branding services, give us a call at 800-553-8878. In the meantime, may the (brand) force be with you.
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