Successful website revamps start with a content audit: What do we have? What do we need? What’s good as-is?

It’s a big undertaking, but with the right resources and team members, you can conduct a content audit in house.

In this #HigherEdVoices podcast, I visit with Joan Benson, our Associate Vice President, Digital & Creative Strategy, to discuss how to get started—and when to ask for expert help. Listen now.

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