OUR SOLUTIONS – ENROLLMENT MARKETING
You Plan Student Orientation. We’ll Get Them There.
Finding a best-fit college is a high-stakes endeavor for students and their families. Colleges and universities can help match students to their best experience by meeting them where they are. Find the right students for your enrollment goals and inspire them to get to know your organization and apply.
- A Leader in Demand Gen for Higher Ed
We know the most effective way to build enrollment is to create awareness through targeted outreach, and then turn that awareness into interest, engagement and, ultimately, enrollment through effective, targeted marketing.
- Optimization Obsessed
We believe digital technologies allow us to create marketing programs that are continual improvement machines. That’s why we’ll provide a dashboard for full transparency and insist on tracking micro and major conversions at every touchpoint, testing and refining to provide the best campaign outcomes.
- Full Funnel Focused
Advertising programs often make the mistake of focusing on the top of the funnel and ignoring the importance of addressing audiences at every phase of their journey. We believe that any media plan must move audiences forward—from early brand awareness through inquiry, engagement, and beyond.
- Collaborative Enrollment Expertise
We know you have other partners and internal resources. We will strive to provide resources and share expertise to create the most effective, collaborative team possible. Everyone has a seat at the table.
What Stamats Can Do
Our Enrollment Marketing Services
From strategy through launch, distribution, and follow-up, we can help you build your first communication plan—or optimize existing text and email enrollment campaigns to maximize outcomes. Colleges and universities partner with Stamats to create right-sized enrollment marketing plans that focus on audiences and goals. Whether you’re ready to rock a robust plan or looking to start small, we’ll help you identify and close the gaps in your enrollment strategies.
Communication Planning Services
No single enrollment channel is an island. But in the full swing of recruitment season, it’s challenging to keep all your ducks in a row—especially if multiple departments stake a claim to communications. Are your current students receiving multiple communications from different departments on campus?
Communication Planning Services:
- Define audience segments
- Identify key dates for students to act
- Organize messages and calls-to-action
- Weave in organic social posts that align with the scheduled messaging
- Custom message creation
- Analyze and optimize existing comms activities
- Create new communication plans or update existing – your call!
- Lead user experience mapping workshops
- End-to-end communication plan management
Email Marketing
Higher ed email marketing tells your institution’s story. When prospective students can see themselves in your community, you start building a relationship founded in open, timely communication.
Stamats helps colleges and universities create actionable, on-point email campaigns that convert. Informed by real student experiences and paired with a full-funnel prospect management process, our approach empowers you to open dialogue and continue conversations with prospective students, applicants, and their families.
Email Marketing Services
- ADA and CAN-SPAM compliant strategy
- Audience segmentation
- Call-to-action strategy
- Communication mapping and planning
- Content writing
- Full-service send management
- HTML design
- Real-time analytics
- InboxAlly
SMS Text Marketing
Increase enrollment with strategic SMS text messaging.
Successful texting campaigns are built on the Rule of Timely and Relevant: delivering the details prospective students need right now to take the next step.
Colleges and universities partner with Stamats to design and launch right time, right message texting campaigns that convert. Reach students and family members with critical deadlines, tap-and-go next steps, and resources to help them move toward academic success.
Learn more about your audience. Our platform goes beyond the single layer of a text message. Our technology learns more about your audience with customized questions for your department.
Higher Ed Texting Services:
- ADA and CAN-SPAM compliant strategy
- Audience segmentation
- Communication mapping and planning
- Content writing
- Full-service send management
- Real-time dashboard analytics
Social Media Posting
With ever-changing algorithms and endless targeting abilities, you need a savvy social strategy partner to deliver compelling campaigns that meet your audiences where they are with the messages and unique stories they crave.
We focus on relevant solutions – no one has time to chase shiny objects. Social media works best when weaved into the overarching digital strategy. Paired with behavior mapping and data analysis, Stamats programs merge social expertise with insights from other channels for a more successful campaign.
Print and Mailing
Recognizable logos and brand colors are just the start. Style your product packing, vehicle wraps, and signage with a consistent, immediately-identifiable brand approach. Successful content strategies tie together print and digital efforts. Partner with us to create cohesive, effective content for your print branding and marketing pieces.
Data Management
Collect the information, analyze it, and optimize.
Results that Matter
Programs Analyzed
Integrations
In-house Team
What Our Customers Are Saying
The Stamats workshops are so helpful in getting our web and enrollment teams together—too often we think we do web, and enrollment does recruiting, when they truly are hand in hand. Through these sessions we empower both teams. Enrollment is empowered to voice what they need from the web and the web team feels empowered to offer new ideas and together we talk through the best approach.
Tatum Hubbard
Chief of Staff/VP of Marketing and Communications
University of Texas Permian Basin