April 20, 2021
In spite of so much upheaval from Covid-19, 2020 was a year of innovation. And one of my favorite innovations is LinkedIn Conversation Ads. The new tool allows advertisers to design customized chatflows, engaging LI users as they’re led toward an array of conversion events based on their questions and answers.
It may help to think of LI’s conversation ads as a more elaborate and personalized chatbot but with two fundamental differences:
Firstly, the team at LinkedIn designed multiple templates to make ad creation easier. Drive Enrollment for Programs is a preset chatflow of special interest to marketing and recruitment teams.
Completely customizable, the template presents LinkedIn users with a short introductory message followed by multiple program options based on their LinkedIn profile. Following various journeys (again, all customizable) allow users to:
Additionally, here are some additional templates available through LinkedIn Conversation Ads and ideas on how they might be used to drive your goals forward:
Although it may not be right for every school, LinkedIn Conversation Ads is a compelling option for colleges and universities seeking to connect with an adult, professionally-engaged audience.
All in all, in an age of increased competition and tighter budgets, every channel matters. Business schools, graduate and adult learning programs, and colleges focused on military recruitment take note. Indeed, consider how LinkedIn Conversation Ads could help you target prospects and establish the sort of dynamic, ongoing dialogue that makes conversion much easier.
Finally, new tools demand new methods. From audience growth to content creation, Stamats can help you use full power of social media to increase enrollment. Email us today to get started.
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