Adult learners represent one of higher education’s biggest enrollment opportunities but reaching them requires a different approach than traditional student recruitment.  

Join Owens Community College’s Tasha Hussain Black and Stamats’ Lisa Starkey-Wood for a practical discussion on how Owens used market research, audience insights, and agile marketing strategies to identify untapped enrollment opportunities and build campaigns that delivered measurable results. 

You’ll learn how to: 

• Build campaign experiences that drive inquiries and enrollment action 
• Use performance data to refine campaigns and improve results over time 
• Identify adult learner opportunities in your market using data and research
• Create messaging that speaks to the realities, motivations, and goals of adult learners 
• Align marketing, enrollment, and institutional priorities to maximize impact  

If you’re launching a new adult learner initiative or looking to improve existing efforts, you’ll leave with practical strategies you can apply immediately to attract, engage, and enroll more adult learners.